Streetdirectory.com Heah Long Seng is situated in Jurong East, a district with many places of interests to suit every leisure pursuit. If you love ice-skating, head toward Fuji Ice Palace, Singapore’s first and only ice skating rink. If you prefer being close to nature, take a stroll at Japanese Garden and Chinese Garden. For some retail therapy, the IMM shopping mall allows you to do your furniture, electrical goods, fashion (women, men and kids clothes) and even bridal shopping all under one roof! The mall offers a wide range of facilities like banks and health services too. Jurong East Singapore holds offices for many industrial giants like JTC, Akira, Hitachi etc.