Streetdirectory.com St John Headquarters is located at Beach Road District. Beach Road Singapore is where locals and tourists shop for army equipments, swiss army knives, camping equipments, furnitures (Furniture Mall), party supplies (The Concourse), curtain and textiles (Sultan Plaza & Textile Center). There are also many travel agents located in this area, especially in Golden Landmark. Other Shopping spots in Beach Rd include Golden Mile Complex and The Concourse. The Beach Road market is famous for local cuisines like steaks, mutton chop and rojak. If you are looking for Singapore Hotels, try Plaza Parkroyal Hotel which just skirts the Singapore Financial District.