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Career Guide » Employers » HR Best Practices

Industry Focus: Making Jobs Relevant
by: DBS

Job Re-creators don't just re-brand and re-image job positions, they also increase productivity and efficiency by professionalizing existing standards, explains Ms Lee Eer Ling of NTUC.

Five years ago, security guards did not have proper uniforms and drew an average monthly salary of $800. Today, after an image revamp and professional training, they are known as 'security officers' and get paid competitive rates. They are also equipped with information on how they can advance their careers.

Another job that has been re-created by NTUC is that of gardener. After training in areas such as landscaping, horticulture and weeding, they are now called 'landscape technicians'. As such, they get the chance to utilize the latest machines and equipment available in the industry.

The likes of Ms Lee Eer Ling can take credit for such progressive developments. As a Job Re-creator with the National Trades Union Congress (NTUC) - a federation of 63 trade unions in the industrial, service and public sectors in

Singapore

- Ms Lee is someone who 'champions re-creation in the various industries or sectors. We work closely with our industry partners and stakeholders to identify areas and develop strategies to enhance the job worth and pay potential of workers,' she says.

These strategies go beyond re-branding and re-imaging. A Job Re-creator develops training courses meant to improve skills and increase productivity in the workplace. The main objectives are to help workers enhance their employability and show them how they can secure better jobs and pay.

He or she also helps not just those who already have jobs. Even the unemployed sector - housewives and retirees - can benefit. 'If they don't fit in well with a particular job, we'll add value by giving them training. For this reason, it's important for us to be aware of their skills and training development needs,' says Ms Lee.

The job includes meeting both jobseekers as well as industry partners. 'We meet with all levels of people from both the public and private sectors. We work with them to redesign their unattractive, low-paying jobs into attractive ones that Singaporeans are willing to take up,' she explains.

'And here's where our sense of business development comes to play. As a Job Re-creator, we'll be recommending certain projects which have never been done before. Hence, we'll need to have the determination to keep on pushing through.'

Besides developing strong relations with industry partners and stakeholders, a Job Re-creator also develops and monitors quality and comprehensive assistance programs. He or she would also need to have a good ground sense of the economy and labour issues as any changes may directly or indirectly impact the workforce.

'To me, working as a Job Re-creator in NTUC is not about being driven by profits or the bottom line. We are marrying a business entity with a social mission. That's what I like about this job and this is where we derive our passion for our work,' says Ms Lee.

About The Author

This article is written by DBS for JobsDB Singapore and reproduced with permission by JobsDB, the largest Recruitment network in Asia for JobsAdvisor.

DBS is Headquartered in Singapore, DBS is one of the largest financial services groups in Asia with operations in 15 markets. The largest bank in Singapore as measured by assets, and a leading bank in Hong Kong, DBS' 'AA-' and 'Aa1' credit ratings are among the highest in the Asia-Pacific region. DBS has leading positions in consumer banking, treasury and markets, asset management, securities brokerage, equity and debt fund raising. Beyond the anchor markets of Singapore and Hong Kong, DBS serves corporate, institutional and retail customers through its operations in China, India, Indonesia, Malaysia, Thailand and The Philippines. More information about DBS Group Holdings and DBS Bank can be obtained from our website www.dbs.com.

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