A 3-way call is a process where by you bring a qualified third party who plays the role of the "expert" onto the phone line to answer any and all questions your prospect has so that they may make an informed and intelligent decision about joining your business and your team.
That is what you want. You want people to be making informed, intelligent decisions because when they are informed and they are using their intelligence, they are going to be with you. They are going to be partnering with you. You do not want them to feel pressured or duped into a decision. This process helps your prospects do some of their own investigation and become committed to the decision of joining your team.
Now, you might be thinking, "I know my business and products like the back of my hand! Why shouldn't I just answer the questions myself and get on with it?"
Network marketing is all about duplication. When you're sharing your business with a prospect, you're actually doing something else simultaneously.
You are training them!
While you are showing them the business and taking them through the process of enrolling, you are actually training them on exactly how to do the business at the same time.
If you answer all of the questions you prospect has, what is going through his or her mind?
"Wow! This sounds complicated - I could never learn all of that!"
That is NOT what you want your prospect to think. She or he may love the company, the products, the marketing plan and she may even love you, but when it comes down to it, the number one question in their mind is:
"Can I do it?"
The number two question is:
"Will they help me?"
And number three is:
"Will I make money?"
It is your job to address these concerns by showing your prospects that they are not alone and that she or he has an entire support team to lean on.
The moral of the story is, "never close your own people." It's just not duplicable! Utilize 3-way calls and to see your business duplicate quickly and exponentially!
3 Way Calling How To
I can already see many of you standing up and defending 3 way calling before I even start. Sure it has some major benefits. If you're a new prospect, then its re-assuring to be able to just listen to an expert tell your prospects all about the business, answer their questions and bring them into the business. You just sit there and listen and watch your business grow. But you deserve it right?. You did get those prospects in front of your upline in the first place, right ?
Remember, when you're showing a prospect your product or a business opportunity it's a sales presentation. WOW ! Calm down. I know you were told there would be no selling, but lets face it. Your only reason for showing this product or business to a prospect is simple. You want them to buy. Now that's selling.
So lets try the 3 way calling in another example.
You go to your local Ford garage and are looking for a new car. A salesman comes up to you and tells you he has the best car in the world for you, and you just have to take a look. So you go and have a look around the car and it looks good. Actually it looks almost perfect, maybe even too good. So you start asking a few questions. You ask the simple ones first ?does it come in blue??. The salesman answers that he thinks so. You ask if you can have alloy wheels too. The salesman replies ?well actually, let me just get an expert on the phone for you. He knows all about these cars and can answer all your questions?. So you get the car expert on the phone and he tells you all about it and competently answers your questions. You then happy buy the perfect car, safe in the knowledge of a good purchase.
Sounds good doesn't it. And that's what happens in Network Marketing. So what's the problem ?
Simple ! Lets go back to the example. If you were buying that car, after talking to the expert, what's your opinion of the salesman in front of you ? Come on be truthful. You see him as a paper pushing monkey, who doesn't really know much but can at least do the paperwork. Correct ?
Now that is EXACTLY what your new associate thinks as well. So who do you think they're going to take their new prospects to ? You or your upline ?? Good guess - you won't be getting that phone call. Your new associate is serious, and you couldn't even answer their questions, so why are they going to entrust their new diamond covered, gold plated, hot new prospect to you ?
You see - YOU are never positioned. How can you build your business long term using this approach ? The simple answer is you can't.
?But wait? you say. ?I've been told this is the best way to grow the business.? I'll be the first to tell you that, that statement is absolutely true. It is. However its not your business that's growing. It's your upline's. You see you have to face the truth. Over 90% of network marketers fail or quit in the first 12 months. As far as your upline is concerned you're almost guaranteed to quit. So he needs you to bring in at least 1 person to replace yourself. If you get 2 then even better, their business just grew if you did. On average people bring in 2.4 new prospects before quitting. If you were your upline wouldn't you want to be positioned as the expert and have that relationship with the new prospects ?
Now back to the car salesman. What if you asked him questions and he answered the majority competently ? Lets say you asked him a really, really tricky one. How about ?how many teeth does the 4th gear wheel have??. Instead of getting you an expert he replied ?Wow ! great question and to be honest I've not been asked that before. Grab a cup of coffee, I'll just find out for you and be back in 5 minutes?.
You still got all your answers. You still bought the car. But what's your opinion of the car salesman now ? A little different ?
Spend the time to become the expert, treat your business like YOUR business and position yourself as the expert. I promise you the results will amaze you !
Both Tracy Monteforte & Martin Lightbowne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tracy Monteforte has sinced written about articles on various topics from Marketing, Network Marketing and Prospects. Tracy Monteforte is the co founder of WTPowers.com, a one-stop-shop automated marketing system, helping thousands of network marketers worldwide make more money, quickly and easily. Tracy's mission is to teach network marketers how to create success 100%. Tracy Monteforte's top article generates over 1600 views. Bookmark Tracy Monteforte to your Favourites.
Martin Lightbowne has sinced written about articles on various topics from Marketing, Family and Management. Martin Lightbowne is a respected graduate in the Art and Science of Marketing, working with Network Marketers from all over the globe to explode their businesses. He can be contacted by either email on martin@explosivemlm.com or call the MLM Helpline on. Martin Lightbowne's top article generates over 1600 views. Bookmark Martin Lightbowne to your Favourites.
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