Newspaper advertising works on the fundamental of building trust and confidence with the readers. According to Webwindows, a leading media agency in the UK, your choice of the newspaper, and the content and design of the advertisement should be such that it wins over the trust of the reader at the first go. Webwindows supports it case by stating that recent studies all point to the fact that a well drafted classified advertisement placed in the right newspaper opens up the doors to success. According to Webwindows, newspapers over a period have built a strong level of trust and confidence in the people which is unmatched by any other form of media. Webwindows further states that while online media has its use, for advertising newspaper is the best medium. Webwindows feels that online media can be used for making purchases simply because it gives the customers the opportunity to shop at any time of the day or night from the comforts of their homes. To advertise, Webwindows recommends people should use the offline media.
According to Webwindows people read newspapers for relaxation and when they do that, they love to browse through advertisements and if for nothing else but for the sake of curiosity. So even if they don't want to buy a product at a particular point of time, Webwindows says that they encircle the ad or keep it for future reference. This according to Webwindows is the power of newspaper advertising. It is precisely because of this Webwindows is dedicated to serve online companies and provide them result-oriented and cost effective advertisement strategies. UK's leading media agency, Webwindows, offers specialized services in ad design and placement strategies. Webwindows has a signature page, the Webwindows page that appears as a colored weekend supplement in seven newspapers and magazines of UK which helps online companies reach to a large readership base of 5 million readers.
Webwindows feels that newspapers provide you just the right platform to advertise your products and services and make a strong presence among the readers. Newspapers have a large readership and it is the preferred medium of acquainting oneself with information. Therefore Webwindows feels that newspapers have a great power to build brand awareness. Newspapers, according to Webwindows, can help you introduce your company in a positive light by making a prompt impact and a long lasting effect.
According to Webwindows, newspapers have the greatest impact because of the following reasons:
1.Experts say the greater the exposure of the advertisement, the longer is the period of its impact among the readers. Therefore Webwindows feels if an advertisement stays in the memory of a consumer for a longer time, chances are quite probable that he might opt for purchasing or availing your services as and when required. This counts for higher sales and brand awareness.
2.A newspaper reader is so involved in his reading that sometimes the content in the advertisements creates an emotional impact on him. It is this power of being able to evoke an emotional response with the reader that goes in favour of newspaper advertising.
3.In other media, especially online media, people get perturbed by the distractions in the form of pop-ups and other advertisement forms that keep flashing on and off the screen. In fact Webwindows points out that instead of having any favourable impact, these ads serve to distract the readers. However newspapers, point out Webwindows, involves a focused reading where there are no disturbing and unwanted flashes of advertisements. As there is no distance between the reader and the story it seems that the reader actually undergoes all the emotions in the story himself, leading to increase in the trust factor. Taking advantage of this trust quotient, advertisers cash on newspapers to send their messages loud and clear among the readers.
It has been proved time and again that that the level of trust and confidence associated with the newspapers are much more than any other media. Basing their strategies on the same principal, Webwindows provide integrated and the most effective ad composition and placement strategies that assists businesses to develop a positive relationship with the readers. In fact Webwindows has a dedicated page, the Webwindows page that appears in seven leading newspapers in the UK. The advantage of advertising in the Webwindows page is that your ad is read by over five million people per week and these are the people who are looking to buy products and services online. The Webwindows page is extremely popular with the readers who now know that this is the best place to look for online companies offering products and services they are looking for. As already pointed out, the Webwindows page appears in seven leading newspapers. The Webwindows executives can guide you as to which newspaper would best meet your requirements.
Advantages Of Newspaper Advertising
As we all know, the newspaper advertising is one of the oldest forms of brand advertising. Thanks to the millions of readers worldwide who contribute to the success of the businesses that get publicity through the newspapers. But recently the success of promotional products on the advertisement scenario has posed a potent question for discussion. And the question is ?Are promotional articles better than newspaper advertisements??
The efficacy of promotional articles to promote the brand proves that promotional articles are better than newspaper advertisement. The reasons are as follows:
?Firstly, it is their cost-effective nature that prompts many companies to opt for the promotional gifts as their brand marketing tools. Log in to the online store of promotional products at www.ideasbynet.com, and you will see hundreds of gift items that cost less than one pound. All of them have proven their efficiency in promoting the brand names of many companies across the world. The amount that you spent on the smallest newspaper advertisement can be spent effectively on such promotional products that turn out to be great utility articles to the user.
?You may argue that the exposure that is gained by the thousands of copies of newspaper is much higher than the individual exposure gained by the limited number of promotional articles. However, when we look at this fact more closely, we can spot the difference. A newspaper ad that is carried for a single day displays the ad to a customer only for a few seconds or minutes. As soon as he folds the paper, the advertisement dies. On the other hand, a promotional article such as a pen or a mouse mat will give a better display of the brand as and when they are used.
?These articles last for a long period; therefore, they perform as daily advertisements to the company. When we compare the overall exposure that these articles bring to the brand name in the public, we can doubtlessly say that they surpass the subscription of the most popular newspaper in the UK.
?The most important aspect of promotional gifts, however, is that they bring goodwill to the company. They act as the messengers between the company and the customer. They convey the regards that the company has for their customers. Thus the promotional articles always stay in the minds of the customers, acting as the reminders of the brand.
?Unlike the advertisements that feature a pompous display of the brand and its service, the corporate gifts approach the customers in a modest way.
These reasons certainly prove the efficacy of advertisement through promotional products over advertisement through the newspapers. At Ideasbynet, the leading promotional gift supplier in the UK, you can find plethora of promotional products which can best help you in your endeavour of brand promotion. To see the details of the most popular promotional products, please visit www.ideasbynet.com.
Both Webwindows & Gareth Parkin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.