Advertising is essential for every form of business enterprise, no matter if it is large or small. It helps the organization to make its brand identity in the eyes of the consumers. ‘Out of sight is out of mind’ is the strategy that the corporate world thrives on and presents advertising to the backbone of the competitive corporate world. There are many traditional forms of advertising such as T.V or radio commercials, and newspaper advertisements. But with the lives of people becoming busy, the essence of these methods of advertising is somewhat

diminishing as no one has the time to sit back, relax and read or listen to advertisements. So, the new advancements in technology introduced ‘digital signage’.

Digital signage is an out-of-home advertising method that reaches out to people when they are on their way to work, home, meetings, or excursions. Normally, this type of advertising comprises of videos, colorful banners, and at times simple or audio text messages, which are demonstrated on electronic

screens that display a wide range of advertisements at different time schedules to catch the attention of potential customers. Though, this is a more expensive method of advertising than the traditional methods mentioned above, as it undoubtedly gives great returns on the original investment. These advertisements are very impressive and have the capacity to catch the attention of the people in a crowded mall. Its appeal can be increased even more by the organization, by using a more exuberant digital signage that includes 3D environments, high resolution along with extraordinary audio tools that improve the display quality of your advertisements.

LCD displays and plasma screens are used for several things nowadays. These can be used for link advertising, broadcast information, and to improve the experience of the customer at a restaurant or a store. Auto Time synchronization, pre-defined auto media update, and picture rotation are the added features that are a part of digital signage and can be included without paying any extra cost.

In this method of digital signage, electronic data is controlled and handled by one console administering the software for the digital signage, which is then sent to other terminals without changing their substantial location. That is to say, the message or content which will be displayed on the signage will be seen on all electronic screens, no matter if it is a plasma display, LCD display or any other message board. Everything will be controlled by administrative console, which is a kind of digital device or computer that remotely handles all the work. There are also digital signage software that have been introduced. The software is integrated with circulated IP video solutions. This software is commonly used as an important division of digital signage network, which is also called as captured area network (CAN). IP video means the Internet Protocol video. The distribution of video to display monitors is controlled by this software. It is because of all these advantages that digital signages have shaken the world of advertising.