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Advertising On Your Car

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Strategies of Advertising
A car dealership's deals and sales change all the time. If you are a used car dealership, or so frequently called these days, pre-owned car dealership, your deals are changing so frequently, it may be hard to keep track of all the new trade-ins. How can the customers keep track of the new trade-ins when the sales staff has a hard time? Even with a new car dealership it can be hard to keep track of the new arrivals.

With print ads, the information can be a week old by the time the customer comes in to shop. By that time the vehicles could be already sold. There could be better deals on the lot. While many print ads offer free gifts for coming in, the sad truth is that there are many who come to collect the free gift with no intention of even looking at cars. So now your dealership has spent money on print ads, and given out free gifts with no hope of an actual sale.

Radio and television ads reach a good population, but like print ads, there can be a delay in accuracy. Many things can change between the time they see or hear an ad and the time they come to shop. Every type of advertising has delays in actual offers. Digital bill boards can have scrolling deals, but there is a limit to the amount you can put on the digital bill board or digital signs. While you can update often, you can only put a few deals and you aren't guaranteed that the customers will see the deals on the bill boards or signs. With the saturation of bill boards many people just ignore them.

How do you remedy this? Proximity ads with live data feed can show the customers exactly what is available at that moment. There is very little lag time between a live data feed and real time. With proximity ads, unlike other types of advertising, the customer has the latest information right at their fingertips.

In addition to having the latest information, you also have the opportunity to catch them in the right place at the right time. If they are in your dealership, it is because they are considering purchasing a vehicle. Even if they are just looking around, you have the opportunity to grab their attention with just what they are looking for. Having proximity ads means the customer can look without feeling pressure from a salesperson.

There are many advantages to having proximity ads which make it the best type of advertising for a car dealership. The information is always the most accurate, you don't spend money on print ads and gimmicks that cost the company money with no chance of making any kind of profit from it, and you reach the people who want the information when they want it. If you send out advertising to those not interested and not in a financial position to purchase, you could end up just annoying them. This way, the customers ask for the information themselves, no pressure.
Advertising On Your Car
Can you be fined for putting a "For Sale" sign in your car window and leaving the car on the road outside your office? Unfortunately, one car owner did not ask that question and ended up with a 100 pound fixed penalty notice! The car owner was accused of "offering goods for sale in a parking place". The fact that his car was fully taxed and insured was irrelevant.

When he phoned the council, in this case the North London borough of Barnet, he was informed that the offence had been introduced 12 months earlier and had been advertised in the local Barnet paper. But as he did not live in Barnet, and did not read the local Barnet paper like most other people in London, he had not seen the advertisement.

We have all seen private "For Sale" notices on car by the road side - some have even been on the verge alongside roundabouts, so it is difficult to believe it can be an offence. And why is the "For Sale" sign any different from a driving instructor's car that has the name and details of the driving school on the side? Surely the instructor is offering goods for sale. Surely if the car for sale notice is offering goods for sale, so are virtually all commercial vehicles.

The owner of the car, an estate agent, lives in North London and works each day in Finchley. He decided to sell his wife's T-registered Ford after he was offered a newer Vauxhall by a friend. A month later he printed A4 sign at the office reading: "Ford Escort XL, many extras, low mileage, wife owns. Price negotiable" and put his mobile number at the bottom.

The following day, having left the car in a side street near his office, he returned to discover the offending penalty ticket. He immediately replied to Barnet Council explaining his objections and phoned three days later to confirm the Council had got his letter.

The Council told him that the new regulations had been introduced about 12 months prior and it had been advertised in the local paper. But since he only worked in Barnet, he had not seen the notice in the paper. "What happens to all the other people like me who don't live in Barnet and don't know about it either? Is everyone going to get a ticket?" he asked.

Having given up roadside advertising he is now selling his car through a local garage. But he is waiting to receive a formal response from Barnet Council before deciding whether he will pay the fine.

A spokesman from the Council said the rule, called "New parking Contravention Codes ", was brought in to keep parking space free for residents. The code was introduced with the description of "using a vehicle in a parking place in connection with offering for sale, or sale, or exposing for sale, the goods when prohibited".

The spokesman went on to say that the council's position is that they do not encourage or support trading from the public highway. This includes offering cars for sale. However the council is undertaking a review of this policy and will make a decision as to its future after all of the options available to support our corporate priorities have been considered. Hmm, I think the estate agent from North London will still have to start saving his 100 pounds!
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Both Garrett Adams & Michael Challiner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Garrett Adams has sinced written about articles on various topics from Advertising Guide, Marketing. Learn more about the future of advertising and how it can increase your revenues by exploding your sales at Garrett Adam's proximity ads site.. Garrett Adams's top article generates over 8100 views. Bookmark Garrett Adams to your Favourites.

Michael Challiner has sinced written about articles on various topics from Finances, Advertising Guide and Quit Smoking. Everyone knows that when we purchase a car, we also need to take out car insurance, but have you thought that you may need life cover, to protect your family? So visit the York Life Cover website, so that you can get a quote for. Michael Challiner's top article generates over 165000 views. Bookmark Michael Challiner to your Favourites.
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