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All American Self Storage

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Self-storage's popularity comes from several sources. A recent industry survey indicates that 44% of clients use storage because they are moving, 34% don't have enough space currently in their homes, and 15% of clients are people with business needs.

The biggest element in the use of self storage is America's mobility. It is a fact that more households are in transition, whether its because of job opportunities, moving to be closer to grandchildren, or divorce The average American will change residences 11 times in his or her life.

And so many times when moving your household goods you just may need to store your possessions temporarily. Timing is always a factor, whether it's complications with closing on a house or difficulties in locating a permanent home in a new city, you may find it necessary to store your belongings for a few weeks, a month or maybe even longer.

Or sometimes the move involves family members who just temporarily join your household. For example, what does one do with the recent college graduate's futon or what happens to Grandpa's toy train collection when he needs the spare room after an operation? You may find what so many others have that self storage is the answer.

The other way self storage comes to the rescue is by providing extra storage space for those houses with precious little of it. So many older houses have small rooms and even smaller closets. There's simply not enough room for today's modern family's acquisitions. And many of the small houses and ranches so popular in the Sunbelt states, an area that has seen the most population growth in recent years, come without basements. And because it is cheaper for contractors to use trusses rather than rafters, we no longer can spend an afternoon rummaging through Grandmother's hot and cluttered attic, because attic spaces have all but vanished.

So when reality shows such as The Learning Channel's Clean Sweep inspires people to get organized, how can they achieve that lean look and still have access to items they are not ready to sell off at a garage sale for fifty cents. Self storage is once again the answer.

And when you're thinking about self storage: don't think small. Many of today's facilities have options to store boats, motorcycles, wave runners and recreational vehicles. So instead of dealing with the complaints and frowns from your neighborhood association, because you parked your camper in your driveway, it's so much easier to use the self storage solution.

Also, businesses as different as film companies to small stay-at-home-mom offices may need space from time to time. Also with the emergence or so many people selling items on E-Bay, self storage makes sure the business doesn't consume the home with books, computers or other collectibles. The self storage solution once again is the perfect solution.

So whether you're looking to store just a few items, selected pieces of furniture, archive your paperwork, save precious mementoes from your youth, get the boat out of the driveway or put most of your possessions in a safe place for a few weeks or more; it's clear self storage is the answer.

In addition, self storage offers both personal and business users a storage solution that they can almost control themselves. In the past, large storage companies offered limited access, no flexibility, long-term contracts and high charges.

But unlike traditional storage methods, self storage now allows easy access to your storage space free-of-charge. And that means you can take your Christmas decorations out of storage and replace it with your summer camping gear at your convenience. Or you can take Junior's furniture, books and gear out when he finally gets a job and moves out of the house.

If you're looking to use self storage, the first difference you'll notice is that it's your responsibility to get your stuff to the self storage facility and then pack your goods into the space provided. But this is a great option because it means you can pack your storage space in the way that best suits you. That way you can easily access items without having to unload everything in the unit when you need to get extra lawn chairs for your next family reunion.

And here are a few hints to make storing you items in self storage more efficient. Box everything that you can and make sure you label it for easy identification. If items are in a box they will stay cleaner and free of dust. And make sure you don't fill large boxes with heavy items such as books. They'll become impossible to carry and who needs the extra backache? Also, using cardboard boxes or paper bags will keep your items from mildewing. Sealed plastic bags, should be avoided when possible. Remember to store books flat to protects their spines, and remember fragile items such as mirrors and china need the extra protection provided by bubble wrap. Also, make sure your keep an inventory. Make sure to place your inventory list near the front of the unit. That way you know which box the bread maker is in and you can get it out easily to make your favorite loaf of bread for the Thanksgiving feast.

Also, keep in mind most facilities will sell you packing supplies and may even offer removal vehicles to make the whole process quick and simple.

Another big advantage self storage has is that your belongings will be secure. In most cases, the storage unit you lease can only be accessed by yourself and you'll be the only authorized key holder. Though of course you can authorize others to access your space. In most cases, you'll be expected to provide your own lock for your self storage space. This gives you an extra guarantee of security.

And keep in mind in the competitive self storage industry, many operators now offer state-of-the art security with such security devices as secured fencing, code-access gates, individual unit alarms, video cameras, security lighting and even guard dogs. Each of these measures focuses on keeping unauthorized people from entering a facility and gaining access to units. This means your personal possessions will many times be safer in self storage than in your own home or business.

And remember, facility operators do not have casual access to the contents of your space. A self storage operator never takes possession, care, custody or control of the contents of the storage rental space unless the issue of non-payment of rent becomes a problem.

Another advantage to self storage is that the units are clean, dry, safe and vermin free. In addition, many facilities offer climate controlled units that allow storage of fine wines, furs, antiques and prescription drugs.

And you can store almost anything in self storage, everything from pots and pans to the mounted deer head your new wife won't allow in the den. Do keep in mind there are some very basic limitations as to what objects or goods you can store in the self storage units and these vary from one storage company to the other depending on the services each one offers. But, most do not allow their clients to store flammable goods, chemicals, toxic material or anything hazardous. Most storage companies also do not permit storing food or other perishables. So expect to be asked to drain the tanks if you're storing items with fuel tanks such as lawn mowers. Fuel is one of the few things that you cannot store in a storage unit facility.

If you are like most people, you'll prefer storing your family belongings as close to your home as possible, or someplace convenient to the roads you use to get around town on a day-to-day basis. At one time the most efficient way to locate a self storage facility was to use the Yellow Pages and then call company after company until you found the right match for your needs. Now you'll find the Internet is a good place to find units close to home. And websites can often provide you with an easy-to-use, efficient means of obtaining free self storage quotes. You will usually have the opportunity to choose from a vast selection of self-storage facilities. Not only is this a convenient way to quickly locate a self storage facility, but it is also an excellent way to obtain discount moving boxes, and various other packing materials.
All American Self Storage
Well without further adieu, the secret I'm referring to is marketing tracking... tracking your marketing effectively so you know what marketing efforts are really working for you and which ones are wasting your money. When I say marketing tracking I'm not referring to just asking the customer how they found you. Today's customers use multiple marketing channels to find your facility and most likely have done the same for other facilities as well. So by the time you ask them how they found you, they are not going to have an accurate answer. Not only that, they honestly don't care to remember how they found you. They have a hectic schedule and all they care about is getting their stuff out of their messy garage.

If customers can't accurately tell you how they found your facility and that's the only data you're using to track your marketing then you're going to be making decisions based on faulty data. And since the goal of tracking your marketing is to be able to determine what's working and what isn't, it's very important to have accurate data.

So how do you ensure that your tracking data is accurate? If asking the customer doesn't work what are your other options? First let's talk about what to track, and then we'll get into the how.

Tracking Prospects. When you look at a marketing source you really need to analyze all of the ways prospects can contact you from that marketing source so you're sure to track them all. For example, if you have a website that gives the customer the option to reserve online, you might think that the main thing for you to track will be online reservations. But don't forget that your phone number is also posted on your website, so you need to track calls. Many times your email address is also, so be sure to track emails. And lastly, do you have your address posted or any maps or driving directions on your website? Because of this you also will be receiving walk-in customers. We'll talk more in depth shortly about how you can track each of these, but just keep in mind that with every marketing source you need to carefully analyze every avenue prospects use to contact you.

Tracking Rentals. Here's where it matters most...you want to be able to track how many rentals each of your marketing sources is bringing you.

The main reason for tracking rentals down to each marketing source is to determine your Cost per Acquisition, or Cost per Rental. Simply put, Cost per Acquisition (CPA) is how much it costs you to get a new tenant. CPA is the most effective way to evaluate which marketing sources are working and which ones aren't.

Once you're effectively tracking your prospects and tenants CPA is easy to calculate. Just take your monthly or annual cost for that marketing source divided by the number of tenants it produced in that time and you will have your CPA. Once you know your CPA for all of your marketing sources you can compare them head to head to see which ones are most effective. In fact, CPA is the only way to effectively compare marketing sources that cost you $3,000 per month with those that cost you $100 per month. You may find that the marketing source that costs $100 per month only brings you two new tenants ($50 CPA) and the marketing source that costs $3,000 per month brings you ten new tenants ($300 CPA). At first glance, you might think that the one that brings you ten new tenants is more effective because it's bringing you a higher volume of tenants; when in fact, you're paying 6 times as much per tenant with that marketing source as you are with the other one! In some cases you'll find that some of your marketing sources are so ineffective (have such a high CPA), that you can make the decision to cut them immediately. This is where the value of tracking really kicks in!

Where do you start? Now that you know how valuable it is to ensure you are tracking, what can you do to ensure your tracking methods are accurate? Two tracking methods I recommend most (beyond just asking the customer how they found you) are unique phone tracking and unique coupon tracking. Both are pretty simple and entail using a unique phone number and unique coupon code on each marketing source you want to track. By doing so you can know that when a customer calls in on a specific line or mentions a specific coupon code he or she has found you from the marketing source connected with it.

Phone Tracking. Phone tracking technology is inexpensive, very simple to use, and the data is foolproof. It allows you to run reports on your calls such as volume of calls, duration of calls, time of day most calls are being answered or missed, and more. Also, most phone tracking technologies allow you to record every call. Once you have all of this data, you can then start to get a feel for the number and quality of calls being provided by each marketing source. By listening to the calls you can know without a doubt whether or not a prospect rented.

I recommend you use unique tracking phone numbers in as many places as possible ' definitely on Yellow Page ads, any direct mail pieces or newspaper advertising, your website, and on any affiliate websites you may advertise on.

Unique Coupon Codes & Specials. Unique coupon tracking is also very easy to implement and can be a useful way to track all forms of prospects, walk-ins, calls, and emails. Just make sure that on each marketing source you'd like to track your coupon code is unique. That way when customers mention the promotion, your managers can ask what the coupon code is and give credit to the correct marketing source. For example, if a customer calls and mentions that they saw your ad for a free truck rental and you know that the only place you have that printed is on your sign you can know for sure that the customer saw your sign while driving by. You can then, with confidence, call this customer a drive by customer.

With all of the advertising you are doing it's most likely not feasible to come up with a unique special to feature on each one ' the alternative is to use a unique coupon code. For example, maybe your special is First Month Free and you want to promote it on all of your advertising. That's great, but make sure that you put a unique coupon code on each one (First Month Free!* Mention coupon code ABC) so that when the prospect mentions that he or she saw your ad for First Month Free you can prompt them to mention which coupon code they saw. Doing this will once again allow you to track that coupon code back to the marketing source it's featured on. Be sure that you or your managers really prompt the customer to mention the entire special or coupon code. Since you're running the First Month Free special everywhere it is extremely important that you get the coupon code, or your data may not be accurate.

Many management software programs allow you to input these coupon codes and/or marketing sources. This makes it very easy to run reports on how many coupon codes were redeemed in a certain time frame. You can also run reports on the sizes that were rented and how long the customer stayed to get a good feel for how valuable these customers are to you.

All of this might seem like it will take more time than it's worth, but I guarantee you that once you take the time to set it all up and get your systems in place you will not regret it. You will be able to make more informed and confident marketing decisions and will eventually be able to cut ineffective marketing to trim your marketing budget!
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About Author
Both Kamyar Shah & Megan Eckert are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kamyar Shah has sinced written about articles on various topics from Internet Marketing, Home Management and Fitness. Self Storage or visit our Storage Unit Search E. Kamyar Shah's top article generates over 110000 views. Bookmark Kamyar Shah to your Favourites.

Megan Eckert has sinced written about articles on various topics from Internet Marketing. Megan Eckert is Executive Vice President for USstoragesearch.com, an online storage directory providing service to more than 9,000 self & mobile storage facilities in th. Megan Eckert's top article generates over 1600 views. Bookmark Megan Eckert to your Favourites.
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