You know, ladies can't resist the lure of diamond. With the beauty of the thing it is a wonder there is even a single woman alive who doesn't have one. You know how ladies like beautiful things. Most would sooner have diamond jewelry than anything else.

Diamonds. Even the name bears a sense about it. One of perfection, wholeness and completeness. Diamonds are the epitome of purity; as jewels, they are the joy of the jeweler. Diamonds do not fail; they are among the best things you could ever hope to own.

Great depths within Earth are the home of birth of the diamond. It is where those priceless precious stones are created from the earth's pressures and its essence. And now you see them, flawless as they are, and you never want to part ways with them. Well, you are not alone in this: we all desire them.

You can find cratons in the cores of most continents. They are the homes of the diamond, consisting areas that have been geologically inactive for 2 billion years and longer. And when you mine the diamonds, you become by right the most enviable person on the planet.

Diamonds dwell in the earth, where they have taken forever to be formed, along with a lot of conditions that man can never reproduce. That is why the sparkling radiance of them is an enticement that is great enough to hold on to you so much that you desire to own the jewel.

The funnel-shaped kimberlite ?pipes? that are found in volcanic rocks are actually primary deposits of diamond. They are formed when the rock erupted; carrying the stones from the bowels of the earth, solidify after the upsurge. A lot of diamonds are mined from there, before they become the gems on your necks and fingers.

The very cost of the diamond is evidence of man's lust for priceless beauty. Because the diamond is so captivating in its radiance, men would pay through their nostrils to have and hold on to it forever. And so, the price of the gem continues to rise.