These middle-aged, middle managers are being asked to consider "early retirement." The offers from their employers may range from lucrative to paltry, but the decisions are difficult in almost every case. Let's review some of the factors to consider when evaluating one of these "offers you can't refuse."
There are two levels of concern that must be addressed. First, you must consider the emotional aspects of an early retirement decision. It is possible, in fact probable, that you never considered retiring today. For many people, especially those in their 40s and early 50s, retirement is still a hazy goal, far off in the future. They may not have given any thought to what they will do during retirement, whether they will seek other employment or any of a myriad of other questions.
The offer of early retirement can affect those who choose to stay with the company as well. Will they have the same, hopefully positive, feelings toward their employer and supervisor? Early retirement programs are often instituted by companies undergoing stressful and uncertain times. Staying around may seem almost as difficult as leaving. You may be unable or unwilling to make financial decisions until these emotional and psychological issues are confronted.
The other level of concern is financial. Obviously, you have two choices: do I stay, or do I go? If you choose to stay, what is the financial health of the company? Should you take the money and run? If you stay, what are the prospects for career promotions and pay increases? Will staying merely postpone an inevitable career change, under perhaps less advantageous circumstances? Of course, leaving is also fraught with uncertainty. If you intend to pursue another position, many experts have suggested that your job search will last about one month for every $10,000 in compensation paid by the former employer. Many early retirees become entrepreneurs, so the prospects for a new business and the need for start-up capital must be considered.
When evaluating the retirement offer itself, there are also a variety of potential pitfalls. Health insurance is a major concern for many, so find out whether you will continue to be covered. Employers with defined benefit plans may be granting additional years of service or assuming early retirees are older than their actual age for purposes of computing their benefit. The employer may also offer some additional benefit to tide the employee over until age 62 when they can begin to collect Social Security.
Tax issues also come into play. Numerous special rules may apply. For example, those who were born before 1936 may qualify to use ten-year forward averaging. Those who are 55 or older when they receive their retirement plan distribution are not subject to the 10% penalty. If you elect to pursue the substantially equal payment exception to the 10% penalty, the payments must continue for the longer of five years or turning age 59-1/2.
Of course, this brief article is no substitute for a careful consideration of all of the advantages and disadvantages of this matter in light of your unique personal circumstances. Before implementing any significant tax or financial planning strategy, contact your financial planner, attorney or tax advisor as appropriate.
An Offer You Can't Refuse
Before you start a newsletter, think about how much relevant information you can deliver to your audience and how much time you have to put it together so it can be delivered regularly. If it turns out that a newsletter isn't a good fit for your business, here are eight other ways to collect your prospects' e-mail addresses:
A Free course
If you have a lot of know-how in your field, you can turn your "expert" status into a free multipart course. Ask yourself what kind of information visitors are seeking when they come to your site and what you can teach them.
Your course can contain text, audio, graphics--even video--whatever suits the material you're delivering. Just send your subscribers a link to the web page where your course can be found. Unlike e-mail, your website doesn't put any restrictions on how much rich media you can feature.
Once you've developed the course, you can use delayed autoresponders to e-mail it to your subscribers at specified intervals, exposing them to your business and your offer repeatedly. And the best part is, you're contacting them with information they've specifically requested.
A Free e-book
An e-book doesn't need to be hundreds of pages long to be useful. An information-packed e-book can be as short as eight to 10 pages and still provide major value for your opt-in subscribers.
You can also make your e-book viral by encouraging your customers to send your e-book to others. Your message can spread like wildfire--and help you attract tons of highly targeted, potential customers.
Downloadable articles
If your site contains a lot of useful, original, content-rich articles, one of the best ways to collect e-mail addresses is to require that visitors to your site opt in to your list if they want to download those articles in full.
As long as you offer useful information and as long as the downloadable articles contain something that people can't get for free in the version you've posted on your site, you can expect to get a ton of sign-ups using this strategy.
Now maybe you're not comfortable writing, or your business isn't suited to a written opt-in incentive. The following opt-in offers don't require much writing at all:
Offering other "downloadable"
Articles aren't the only items you can offer for download on your website. Why not offer e-cards, screen savers, desktop wallpapers or templates that your visitors can use in exchange for their opt-in information?
For instance, if you sell books about pet care, you can offer e-cards or printable greeting cards with photos of cute animals. Or if you sell beach home rentals, you could easily create a screen saver with pictures of some of your most beautiful destinations.
You can even offer a free monthly subscription or members-only area for these special items.
Both Ken E Morris & Danny Austin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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