The epoch let out Polaroid society conditions and account materials for the sake of instant reception of photos with the use of chemical processes, and has succeeded in it. The concept of Polaroid pictures became standard and did not demand further explanations. However the competition of the digital technologies in the end has compelled the company to refuse the archaic "chemistry" and to offer buyers more modern decisions.

However, the idea of "an instant photo" has not disappeared, and today Polaroid has suggested taking for these purposes the easy mobile printer PoGo, which is quite corresponding to the spirit of modern technologies. The principle of reception of images is rather original - performance contains neither ink, nor painting materials. The essence of the focus consists in the firm photographic paper ZINK, which contains layers with crystals of primary colours.

Some manufacturers among whom are Agfa, Epson and Polaroid, for increases of the target sanction apply technologies of image improvement. In Polaroid PDC-3000 for its matrix with one million elements the technology of expansion of the target image is also applied though at the disconnected function of expansion it is possible to receive only 800x600 pixels.

The nearest purpose of Polaroid Company is creation of technology of an instant press of digital photos. Soon Polaroid plans to present two platforms of a digital press; now they are designated by code names Onyx and Opal. Management of Polaroid hopes, that it will help to correct the parameters, which have worsened recently of sales and to provide the companies leading positions in a developing market of processing digital images.

Opal and Onyx technologies should raise quality and reduce the cost of an instant press of digital images. Opal tools are intended for reception of colour prints, and Onyx technology is focused on processing of monochrome and black-and-white images. Both systems provide application of a paper with a special covering and use of special thermal process. Unlike the traditional Polaroid instant photos, to the prints made by Onyx and Opal technology, it is not required even a little additional time for development.

Activation of or crystals occurs following the account of heating of a material in the printer. The company approves, that pictures received as a result do not fade in a course of a long time, are not smeared and are not afraid of casual drops of water. However, we can assume that the difference of heat is not an advantage for the pictures.

Polaroid traditionally does not indulge the users with the size of instant pictures - the photographic paper for the sake of PoGo has a size of 5 ı 7,6 cm. Press of one picture borrows about 60 seconds. The sources of images are mobile cameras, digital cameras the use of interfaces Bluetooth or USB (PictBridge).

Polaroid has declared the start of new electronic XSJ-00750M, 7 inches digital photo frame with a unique feature - increase in ability that allows users to look through and increase the photos without the use of a computer. In opinion of the company, it has allowed a zoom-digital camera frame to include functions of a slide show from 5 stages adjustable terms: from 3 till 60 seconds. This latest digital product from Polaroid also features an interchangeable frame, brightness, and ratio of 400:1 resistance and USB 2.0 connectivity, along with an integrated multi-card reader to handle wide variety of memory card formats.