The reality of it is that most web marketers have the same amount, if not more, marketing savvy than a person who markets for a large company or organization.

I know because I have been in both situations. I would say the only real difference is the average web marketer lacks confidence in his or her ability.

The fundamentals are simple:

Step One: Find your passion. Notice this step is one that people often avoid as their assume there is no money in their passion and that their passion is not something people are making money on already so its not going to happen with them.

It's also important to note that the most successful marketers out there succeed because they know their product, care deeply about it and can talk fluently in their potential customer's language. If you identify with your market you will know how to sell to them.

Step Two: Learn who your audience is and what their pain points are. Every market has a different audience and should have a different approach. If you're selling golf equipment you know that the potential customer likes to be outside, enjoys competition and ideally would like to be better at the game. You also know that golfers do NOT tend to be tight on budgets and thus your price point can be reflected higher as long as you deliver quality and value.

Don't try and sell a Ferrari to a college student…as ridiculous as this sounds you going to market with a written guide and no pictures or images telling people how to improve their golf swing presents no benefit to the customer and will result in no sales.

Step Three: Find or create the product that solves their pain points. If a golfer has a slice he wants to learn how to resolve that slice. If you can effectively convince that golfer you have the tool or information necessary to get rid of their slice and it's easy for them to follow than 90% of the sale is done for you.

This is it in a nutshell. Master the above and you will make money.

Think about it…if I told you that I know a market of people who needed a solution to a problem and you could present them that solution and they would buy it then it's a no brainier right?

If you knew that was the case would you be worried about:

- Would you be worried about your hosting account?

- Would you be worried about building your website?

- Would you be worried about SEO or PPC?

- Would you be worried about title tags and meta descriptions?

- Would you be worried about building a list?

Now I say this because the above list of what concerns people is what we often hear but in reality as you will come to find those are the items that will NEVER change. Learn them once and you can literally rinse and repeat.

Take a moment and list out your hesitations and what's stopping you from success.

These are NOT limitations and they are NOT your stumbling blocks to profit.

The three steps above are the only three things I cannot hand you on a silver platter…I can help you learn what will give you a better chance for success but I don't know you or your passion. What you care about, what gets you excited and what you are passionate about in life can make you money.

I am here to tell you it's not as hard as you may think it is and if you can watch a video, follow some simple steps and stick with it you will earn money online. Make a product and a site people can use or learn from and they will reward you.

Start NOW because the quicker the start the sooner you can begin making money.

Literally take out some paper and list topics you enjoy reading about, thinking about or doing.

Author Richard Carlson said it best in his book “Don't sweat the small stuff…and it's all small stuff”.