Along with a business plan, a mission statement is an important tool that will capture the spirit of your business. A mission statement helps to clarify the goals and objectives of your company. In just a sentence or two, the mission statement for your cleaning business will set your business goals, your underlying philosophy, and what special benefits you have to offer to your customers. A good mission statement will reflect that special niche that your cleaning business is catering to and provide a long-range vision for you to build on.
Following is a sample mission statement:
"ABC Cleaning Company is committed to delivering the exact services our commercial cleaning customers want, listening closely to their expectations, taking a pro-active approach in defining their needs, and building the best partnering relationship possible. We are also committed to acting with honesty and integrity at all times in all aspects of our business, to being professional in doing our job, and to delivering a consistent, high level quality of work."
A well thought out mission statement will take more than just a few minutes to develop - it takes careful thought and planning. Spending time developing those few sentences that define your business can be just as valuable as the final statement. Going through the process of evaluating your cleaning business, and then defining your customers and your services will help you to look at your cleaning business from your customers' perspective. Don't get bogged down with technical jargon. Focus on defining your company's strengths and why those strengths benefit your customers.
When you are ready to begin, sit down in an area with no distractions. To come up with the statements that will sum up what your cleaning business is all about, consider the following:
- What specific need does your business satisfy?
- What are the principles and values that guide you in the everyday operation of your business?
- Who are your customers?
- What level of service will you provide?
- What image would you like your business to portray to your customers?
To write an effective mission statement, sit down with those who are closest to your business and jot down notes to answer the above questions. Look at mission statements from other businesses and start brainstorming. Once you have a couple of key ideas draft those thoughts into complete sentences.
Once you have formalized your mission statement use it in your promotional materials. The statement will be a quick and easy way for your customers and potential customers to learn about your cleaning business. Keep your mission statement visible and live up to it everyday. This will show your employees and customers that you practice what you preach.