To sell any product, you have to advertise so that a large number of people would know about you and your product.
There are many media through which you could advertise your products. They may include print media, TV or direct mail as well as outdoor advertising. Bus advertising is a component of outdoor marketing campaigns.
One advantage of bus advertising is that it could not be switched off like a TV advertisement or could not be thrown away as in the case of direct mail. The bus passenger would be viewing the advertisement as long as he or she is sitting in the bus and making the journey.
Considering the fact that a large number of people are travelling in a bus every day, bus advertising would be a very economical way to reach a large number of people informing them about your product. Considering this point, bus marketing should be an integral part of any advertisement campaign taken up by you for your product.
If you want to make your marketing campaign by placing advertisement in bus a success, you should try to follow the guide lines given below:
It must be kept in mind that most of the times the bus along with its passengers would be in motion. So, you will have only a limited time for your display. Therefore, to make a point your slogans and messages should be brief.
Because your advertisement would be brief, you should make your advertisement very eye catching and attractive. You should not be afraid to use bold and bright colors in your advertisements.
You should keep your mind that all kinds of people will be viewing your advertisement. They would belong to all age groups and classes. Therefore, your advertisement should not contain any material which would be objectionable in nature to anybody. It should be appropriate for all people to view.
An advertisement placed in a bus is not changed at least for a period of three months. Therefore, your campaign should not be for week long sales and other events like that. Your commitment to the product should be much longer.
Before you place your advertisement, you should be sure about who would be your target audience. You could target your advertisement on buses in those routes which ply in those neighborhoods where many of these target people reside.
And finally, the message of your advertisement should be short and to the point and same ad should be repeated everywhere so that people would be able to recall the ad without any problem.
Therefore, bus advertisement is a great way to advertise your product which would be quite economical with large coverage.
Why Is Advertising Good
Advertisers always pay attention at the range of products being advertised. Let's imagine there is a revolutionary new product to be advertised. Regardless the immense budget and well-planned company the advertising still seems ineffective. Where is the mistake (mistakes) hidden? To find this out we'll have to start a deep analysis of what is going on. What is the aim of any advertising strategy? There can be two answers to this question. One is plain and simple - to increase sales. But if a company constantly observes the movement of the differential of sales on the scale of specific field, they maintain this differential by increasing or decreasing the intensity of the advertising. There are three basic principles that should be brought to life when advertising: give people information on the product, set a solid image of it in the mind of the consumer and then influence his choice by maintaining the advertising process with special techniques like discounts, programs etc.
The strategy development is the most frequent problem that sometimes even can not be seen. The reason is not in the budget or the plan, there are other factors. The reason for a failure is a "copy method". The first step in strategy formation is analyses of what competitors do. The strategy may seem well-established, the financial issue - very promising and the implementation methods - quite easy. The mistake lies in the assumption that the competitor obligatory succeeds. Maybe this is good for your competitor, but is not meant for you. There is one thing about the consumer a professional should know about. The client has the subconscious image of the product in his head and he is going to make a purchase of a product that corresponds to the image. And when professionals present the video with revolutionary products nicely presented but the idea is quite new, the customers' reaction would be: "this is not quite what I expected to see." The so-called template exists for everything: delighted face of an individual drinking coffee, a gorgeous cat near his food etc. if success ids what you long for, you have to venture and ride the wave but certain amount of logics and ability to foresee has to be present. The idea is not to be "as good as competitors are", then people will choose the competitor, the idea is to be "the best" in the field. The axiom - simplicity is a key to success is familiar to you from high school.
The same principle functions in advertising, brief and laconic statement that is well-composed and reflective and most of all ear-catching will be more effective than a thousand of brochures. The other mistake is lack or overload of information. When being told for a zillion times that they have to try this or that they will definitely hate it eventually. You have to give out as much as the audience is able to consume. You don't have to walk everybody into the house, just open the door. The age range definition is the last out of three main mistakes. It would be not wise to limit the range to some extent. The conclusion is that advertiser should look at the product wider and give a chance for everybody to evaluate the product. e have said a lot about bad advertising. But then what is good advertising? Let's keep the definition brief: good advertising is a fresh idea laconically arranged and targeted at a certain range of audience.
Both Jessica Thomson & Carol Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.