6282 5349
Prime Supermarket Limited (HDB Teck Whye)
About Us

Starting in the late 1980s, supermarket business in Singapore was a flourishing industry. Over the years it attracted a mix of newcomers including overseas players. This phenomenon coincided with the evolution in consumer buying behaviour, which depended largely on the morning-only wet markets, contributing to the advent of all-day supermarkets. Today, in consequence, consumers have a wider spectrum of choices of imported premium quality items made available to them at more compelling prices.


Notwithstanding the supermarket business being no longer a growth industry, it remains irrefutably an essential form of business to consumers as well as the retailing organisation. In light of the competitive nature of this industry, Prime Singapore runs two supportive trading arms to boost its position: one imports and supplies perishables such as vegetables and seafood, while the other focuses on consumer lifestyle merchandise from Southeast Asia and China.

Plans are afoot to further revitalise Prime Singapore‘s supermarket business. In 2005, it began taking steps to be more attuned to shifts and changes in consumer lifestyles and expectations. When Prime Singapore extended its supermarket operations to 24 hours, it elevated ad redefined the concept of convenient supermarket shopping; it was among the first to provide this level of service to heartland consumers. Came 2007 when Prime Singapore started to give more than a handful of its outlets a revamp of varying magnitude in a bid to provide a more comfortable ad friendly shopping environment.

Prime Building , 125 Defu Lane 10 539233
Tel 6282 5349
HDB Hougang #01-1213, 106 Hougang Avenue 1 530106
Tel 6281 0183
Blk 159A Hougang Street 11 (MSCP) - HG76 #01-01, 159A Hougang Street 11 531159
Tel 6289 3523
HDB Bukit Batok #01-178, 159 Bukit Batok Street 11 650159
Tel 6562 5282
Keat Hong Shopping Centre #B1-07, 253 Choa Chu Kang Avenue 1 680253
Tel 6765 3107
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