Your marketing plan provides an opportunity for you to consider the strategy you will take to get your book to your audience. Regardless of who publishes your book, the primary responsibility for marketing it successfully falls to you as the author. Generating your marketing plan before you write your book will help ensure that your book content, cover, publishing, and distribution all work together and support your marketing efforts.
Simply stated, your book marketing plan is your road map to success as an author. Don't make the mistake of waiting until your book goes to press before thinking about who will read it. By developing a marketing plan as soon as you have a preliminary concept and outline in place, you will be able to automatically build marketing awareness into every element of your book by:
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Gail Richards is founder of http://www.AuthorSmart.com a dynamic website connecting aspiring authors with the classes, audio library, tools, information and resources needed to make smart, informed decisions at each step in the nonfiction book publishing journey. Jan King is the founder of http://www.eWomenPublishingNetwork.com a membership organization devoted to supporting and coaching women who become successfully published nonfiction authors.
