Air Jordans

By: Harry Peter

I was awe stricken when I first read the news that Air Jordan was disallowed in NBA games because it violated certain rules. The subhead further intrigued me; Michael Jordan, on whom the entire range of Air Jordans was named, was fined $5000 every time he appeared wearing them in a match. Perhaps it is this that shot Air Jordans to their highest altars of popularity all too suddenly. Probably, you don't ask for a better and stronger publicity explosion than this.

Nike Air Jordan is named after the American basketball legend 'His Airness', Michael Jordan. It was the first in the series to hit the market and take the public sentiment by storm. To say Air Jordans was a runaway success is an understatement which you will see looking at the way people were prepared to pay steep penalties, ignoring NBA rules, rather than having to play matches without wearing them.

It was the bright ColorWays in red, white and black that initially caused all the euphoria about Air Jordans, which was also the reason why the legendary player himself dared the NBA rules. When Air Jordans 1 was introduced again in 2001, it reinstated the sneakers back at No1.

Given the penchant for innovation, the creators of Nike Air Jordan have done it again when the introduced Air Jordan x Air Force 1 Fusion. It was a hybrid shoe conceptualized by merging the craftsmanship and vibrancy of Air Jordans and basic designs of Air Force 1 on the latter's proven platform. For once, it is easy to tell why the makers of Nike Air Jordan have been trying hard to fuse two different sneakers into one if you see how fast they went disappearing from stands. By combining Air Jordans and Air Force 1, Nike has hit two birds in one stone. Air Jordan x Air Force 1 Fusion is a definite boon for those who were caught between having to choose from Air Jordans or Air Force 1s.

I think it might interest you as well to know why Nike Air Jordan was so popular year after year. It is the same philosophy that drives Nike which is playing behind Air Jordan x Air Force 1 Fusion and Air Jordans also. If you thought it was the hype alone that was responsible for the runaway success of Nike Air Jordan and all its sequels that was to follow later, the true reason lies in their success in making people think differently about cushioning. It is the encapsulated air, from which Nike Air Jordans take their name, which works wonderfully in combination with the ground-breaking full length air unit and cupsole to cushion the foot impact in an extraordinary fashion. No one needs told how great an impact the color vibrancy of the shoes can also have on their decision making.

The hype may die down and colors fade but what grows stronger and matters most with each passing year is just how you feel after each session. You just can't beat Air Jordans at it.

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