Mercedes-Benz has launched its own Internet television broadcasting service with a live report from the Mercedes-Benz Fashion Week Berlin.

'Mercedes-Benz TV,' broadcasted in German and English, uses a set of new standards for online brand communication. This is the automaker's way of setting a new trend by fostering opening new doors and sticking not to the conventional business it is running.

As reported, the automaker's Internet TV service will feature a weekly news magazine hosted by Tanja Bülter, a society reporter from the RTL television network. The program will be about 20 minutes long and will offer news, facts, and background information from the world of Mercedes.

Internet viewers will also be able to watch programs 24 hours a day on the service's five Web channels for lifestyle, engines and sports, cars, history and legends, as well as innovation. Mercedes-Benz events at auto shows and the brand's world premieres will be broadcasted live on Mercedes-Benz TV in the future as well.

'Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand,' said Johannes Fritz, the Director of Sales and Marketing, Mercedes Car Group, Middle East. 'The Internet television service sets new standards in terms of content and design, while using video images to convey the fascination and legends that surround the brand with the star.'

Speaking of opening new doors, the German automaker also is embarking on a new venture involving cool shades and eyewear. At its Fashion Week event that started in Berlin, Mercedes-Benz introduced a new range of sunglasses and eyeglass frames in cooperation with Allison SpA, an Italian eyewear company.

Mercedes-Benz is jumping head-first into the proverbial water of its new market. The joint venture intends to sell in Europe through selected retailers, the trendy eyewear collection ranges from $233-$330 for the eyeglass frames and $220-$357 for the sunglasses.

What is more, Mercedes-Benz also has released details of the new C 63 AMG sports car, a sibling to the race car in the German Touring Car Championships. Outside, the car features the Mercedes-Benz brake dust shield, a bonnet with pronounced power domes, and a new front. At the rear, the AMG rear apron comes with a black diffuser insert and three diffuser fins.

The new car is powered by a normally aspirated 6,208cc V8. The engine produces a maximum power output of 336 horsepower and 600Nm torque. Additionally, transmission is a seven-speed automatic gearbox with steering wheel shift paddles.

The new MB C 63, which is expected to debut at the Frankfurt Motor Show in September, also features an automatic throttle- blipping function during downshifts and the three-level Electronic Stability Programme. The automaker declined to reveal the details of the price.