With the start of the month of April, car makers will be reporting their sales for the previous month. It can be remembered that Edmunds.com, one of the industry's trusted sources of auto information, released their projected sales figures for the major players in the auto industry.
The prediction shows a decrease in the sales of the Big Three and, recently, Chrysler Group reported their sales for the month of March which shows that the prediction made is indeed close to the actual sales figure for the month. The Chrysler Group reported that they have sold 206,435 units for the month of March. That number is 5 percent lower than their sales for the same month last year. The group reported unadjusted sales figures which means they have not considered the extra selling day for the month of March.
Steven Landry, Vice President for Sales and Field Operations for the Chrysler Group, has this to say: "In a flat to slightly down industry, our sales decline of 5 percent compares to a March 2006 that was our best month of March in four years. With strong monthly sales of the Dodge Ram light duty pick-up truck, the Dodge Avenger and Nitro along with Jeep® brand sales up 4 percent, we surpassed our own expectations." That is because the Jeep brand increased its sales by four percent for this year's month of March as compared to last year.
One of the major reasons for the increase in the sales for the Jeep brand is the high amount of sales of the Jeep Wrangler unit. For the month of March this year, the Jeep brand sold 13,397 units of the Wrangler compared to last year's 8,180 units for the same month. That marks a 64 percent increase in the sales of the Jeep Wrangler.
Other Jeep brand models which posted high sales figures are the new Jeep Patriot and the Jeep Compass. The new Jeep Compass posted a sale of 3,802 units while the Jeep Patriot posted 2,109 units sold. The introduction and strong sales of these two new models helped the Jeep brand post the four percent sales improvement. The two new models serves a purpose similar to that of a Volvo turn signal, it shows where the brand is going.
Other notable models which posted increased sales figures are from the Chrysler and the Dodge brands. Although the Sebring model posted a 14 percent decrease in terms of sales for the month of March, the sedan version of the model posted sales of 7,908 units this March, an increase of 30 percent compared last year for the same period. The Chrysler 300 posted sales of 11,376 units, although it dropped by 12 percent compared to last year's sales. For Dodge, the top achievers are the Dodge Caliber and the Dodge Charger. The brand sold 8,634 units of the Caliber, 32 percent more than the number of Calibers sold for the month of March last year. The brand also sold 12,707 units of Dodge Chargers, an increase of 41 percent compared to March 2006 sales for the same model.
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Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. She is a native of the motor city and grew up around cars hence her expertise in the automotive field.
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