Vietnam Welcomes Land Rover

By: Carol Mitchel

The Asian country of Vietnam has recently welcomed in its automotive market the luxury brand Land Rover. Famous all over the world, the Land Rover brand is known for its vehicle units that do not only provide performance but luxury and comfort as well.

So how did the brand go about entering the Vietnamese auto market? All the brand needed as to coordinate with its Vietnamese representative and arm, New City Company which is based in HCM city.

Aside from the usual list of vehicles that the Land Rover brand has under its tutelage, Vietnamese would surely also be able to take hold and meet other Land Rover products that could range from , , , and other accessories for the brand's vehicles. As per the market, those vehicles that would be traveling towards their new market comprise of the Land Rover Discovery 3, the Ranger Rover Sport, the Land Rover Range Rover, and even the Land Rover Defender. These would be imported to the country.

The Land Rover Discovery 3 has been marketed in North America as the LR3 and it comes as a 4x4 vehicle. A new entrant to the market, the Range Rover Sport is a sport utility vehicle that offers four doors and a great amount of capacity. As per the Land Rover Defender, this one has already been in the market since the year 1948.

To prepare the auto market of Vietnam for the upcoming entrance of the Land Rover vehicles, the brand's coordinators made sure that their products are displayed in the mentioned market. Since September this year, the various vehicle makes and models can be seen displayed in HCM City's New City showroom. This has been a good move for the brand for those who are able to take a look at the vehicles and those on display can be familiar with them.

Land Rover vehicles have been created to provide the utmost type of luxury and comfort despite traversing through various types of terrains. The brand has also been known as a manufacturer of sport utility vehicles that outlast most units in the market.

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