A car wrap is a hi-tech vinyl covering that is adhered directly to your car. The application is so precise, it is often mistaken for a custom paint job. Auto Wraps and Car Wraps are common terms used to describe the highly conformable films printed with digital graphics often used for fleet livery and vehicle advertisements. Before car wraps were developed the chosen method of vehicle branding was paint or decal lettering, however the negative effects of such methods include decrease in value from painting and fading or discolouration to the original paint work from the lettering.

Car wraps can come in a variety of sizes and are applied directly over your original paintwork. The highly conformable film vinyl is carefully applied onto the vehicle and once it is ready to come off it will peel off revealing your original paint work untouched underneath.

Although sometime used for personal cars, car wraps are most commonly designed and applied for commercial purposes; transforming a vehicle into a moving billboard. The most commonly used advertisement on the roads is truck side advertising, vehicle livery services and company cars are other viable means of reaching thousands of customers on a daily basis. The benefits of using a car as an advertising vehicle include generation of brand awareness, minimal cost and the ease of targeting your market. Along with being seen on the roads vehicles with advertisements can be driven to locations to directly market your target audience or you can target specific events; trade shows, sporting events, concerts, college campuses, etc. Fleet livery as well can be highly beneficial in the same way, where businesses are required to drive to customer's premises then other potential customers in the same vicinity will be aware of the brand.

Overall, car wraps can provide any business with instant advertising to their target market for minimal costs.