A reciprocal link is a link to a website that carries a similar link back to your own website.
A reciprocal link is a common thread between you and another website owner. You both likely share similar websites and content, and you are o'kay with the possibility of a viewer leaving your site to take a look at your linking partner's site.
What a reciprocal link is not...
A reciprocal link is not a cure all! Many times webmasters have a ton of links. The problem is that many of those links are broken or out of date. I will share a resource to help you find those broken links in a minute. But first you need to find sites to link to!
A great way to find sites that might like to link to your site is to use Link Finder at http://siteowner.bcentral.com/linkfinder.cfm Here you can check for links to your competition or other sites that are related to yours.
*Getting back to finding those broken links...
You can find broken links, spot bad HTML code, check browser compatibility, find slow-loading pages, and check your spelling at http://www.netmechanic.com/cobrands/zd_dev/
By utilizing reciprocal linking strategies, you can enhance your web presence. Take advantage of these tools and start climbing to the top!
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