Business  
 
Editorials » Business Resources » Business Guide

Four Different Ways People Process Your Information

By: Sandra Schrift

There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.

Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like “see, look, envision, imagine, and picture” in your presentation as these words encourage them to make pictures in their minds.

Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include “hear, listen, sound, resonate, and harmonize.”

Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include “sense, experience, understand, think, motivate, and decide.”

Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that “feels right” or gives them a “gut feeling.” Words that are effective with these audience members include “feel, touch, grasp, concrete, get hold of, and solid.”

Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

Learn more about these topics by subscribing to "Monday Morning Mindfulness" at http://www.schrift.com/monday.htm

Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

©2004 by Sandra Schrift. All rights reserved

Article URL: http://www.schrift.com/article_information_process.htm

Article Autoresponder: article-034@schrift.com

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address (http://www.schrift.com) in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you.

Share this article :

Users Reading this article are also interested in;
• Find Information on People, by Dan Pantaleon
• The Process of CAM, by Ivan Irons
• Start process of, by Hans Peter Oswald
Top Searches on Business and Finance
•  How To Set Up A Business•  How To Start A Business

About The Author, Sandra Schrift

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations.
Get more speaking skills at our "Summer Sizzle" webpage:
http://www.schrift.com/summer_sizzle.htm
Join my free bi-weekly Monday Morning Mindfulness ezine
http://www.schrift.com/monday.htm
Add Streetdirectory.com to your favourites! - Make Streetdirectory.com your homepage
About » Widgets | T&C | Feedback   For Businesses » Free Ads | Online Advertising | Wall Maps | Text Ads
Hotline : Sales 6474 4005 | Marketing & Business Opportunities : 65942755 | (Mon to Fri, 9am to 6pm)
Streetdirectory.com Business and Finance Guide is an essential for those interested in all facets of business and finance. It doesn’t matter what line of business you are in, the Business and Finance Guide provides in depth information on how to manage your business cash flow, how to market your online business and many more. Read the success stories from businessmen who have made it big and gather tips on how to make your money work for you. From public relations to human resource, accounting to management, let us guide you to a more successful business.