Alex Kecskes is a former ad agency Copy Chief who has created effective copy and concepts for a wide range of ad agencies, Fortune 500 companies and startups. As owner of ak creativeworks, Alex provides brand names, as well as strategic copy for brochures, mailers, multimedia, articles, newsletters, PR and web content. He has published articles in a variety of publications about health, business and technology--this includes copy for over 130 different products and services. He has won such national awards as the Andy, Belding and One Show. For more information and samples, please visit: http://www.akcreativeworks.com
Sales Letters That Sell! The average consumer is inundated with sales pitches. So if you're selling a product or service to today's ad weary consumer, if you want your sales letters to get results, you'll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.If the heart's in it, the brain will followBuying anything is...... Similar Editorial : Cover Letters by Amit Pujar. | Source : Increase Of Sales
9 Tips For Better Copywriting We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you'll find these 9 tips quite handy when writing your next sales letter, brochure or web page.Avoid the wimpy verbs-is and be.These 'do-little' verbs only occupy space and...... Similar Editorial : SEO Copywriting Tips by Peter Wise. | Source : Advertising Copywriter
Should You Write A Long-Copy Ad Or Keep It Short? Okay, you're ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that's stuffed with information? Rules vs StudiesThe 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one). But...... Similar Editorial : How To Write E by Ewen Chia. | Source : American Copywriter
