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Authors; Claire Cunningham

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Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com). Email to Claire Cunningham
Author Specialises in Articles on : Marketing
SD Editorial by Claire Cunningham, Cla Page 1 of 1: 1
10 Steps To A Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1) Define Your Audience ...... Similar Editorial : Before Publishing a Newsletter by Nancy Jackson. \| Source : Marketing Tips What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and t...... Similar Editorial : Before Publishing a Newsletter by Nancy Jackson. \| Source : Internet Marketing Online Does Your Message Pass The Test? Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expendin...... Similar Editorial : How To Pass Exams by Anthony Keith Whitehead. \| Source : Internet Marketing Online Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are import...... Similar Editorial : Protect your Assets by Anne And Eddie Mckechnie. \| Source : Affiliate Marketing Plan How To Create A GREAT Web Site Do you have a web site that hasn’t been touched in years? Or have you avoided the Internet bandwagon all together? Well, it’s time to hop aboard again – or for the first time. Here’s why: 1) Audie...... Similar Editorial : Site Design by Debbie Reyes. \| Source : EBusiness Operations Postcard Marketing – Low Cost Visibility You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s...... Similar Editorial : Carve your Own Postcard by Find-me-a-gift. \| Source : Email Marketing How To Write News Releases That Get Noticed What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than...... Similar Editorial : Why News Releases Fail by Paul Krupin. \| Source : Sterling Silver Alphabet Beads Public Relations—A Free Lunch? Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing. However, there are ways to stretch your budget and marketing public relations (PR) is one of them. By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries...... Similar Editorial : Public Relations Mixup by Robert A. Kelly. \| Source : Monster Cable Public Relations — A Free Lunch? By MARKETING PR I mean publicity that is directed towards your marketing target audience and carries marketing messages. (It's not the same as investor or employee relations.) Marketing PR can generate inquiries, economically extend the reach of your advertising and direct mail programs, boost your company's credibility and enhance its standing as an expert. There are three basic marketing PR...... Similar Editorial : Public Relations by Robert A. Kelly. \| Source : Monster Cable Page 1 of 1: 1
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