Copywriters - Cut Out Those Weasel Words! How fussy are you about the words you use?A copywriter needs to be clear and specific. A copywriter needs to communicate. We all know this. Yet how often are we guilty of using words that are NOT clear or specific, and which don’t communicate ANYTHING?Take the word “qua... Similar Editorial : Cracking The Copywriters Code by Eric J Engel. | Source : Write a Poem
The Copywriter And The Seven Deadly Sins There are quite a few articles around on “The Seven Deadly Sins of Copywriting”. But if you look at them, you will see that not many of them seem to be about the REAL Seven Deadly Sins! These are Pride, Avarice, Lust, Envy, Gluttony, Anger, Sloth.Why were these particular sins chos... Similar Editorial : Flash Deadly Sins by Alan Steward. | Source : Writing A Story
The Value Trap No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a ... Similar Editorial : Virus Trap Door by Jesse Miller. | Source : Writing A Story
You're A Copywriter - What Brand Are You Promoting? You're a copywriter. What you do is use the power of words to PROMOTE. Promote products, promote brands.Brand owners and product owners hire a copywriter for that very purpose - to promote their brand. Promoting a brand is more than just shifting product - though this is important... Similar Editorial : A Copywriter Speaks by Dina Giolitto. | Source : Structure In Writing
Get Inside Your Reader's Mind Have you ever read an article and felt a powerful contact with the writer? Just as if that person REALLY understood you and was speaking right to you?It doesn’t often happen with an article. Even less often with a sales letter. But when it does, you find yourself pulling out your c... Similar Editorial : Find Your Readers Online by K. F. Zuzulo. | Source : Structure In Writing
Writer's Block? Brainstorm Yourself! Have you ever been on a “Training Day”?When I used to work for a local government department, we often used to get sent on Training Days.They weren’t quite the same as “courses”. The idea was usually for management to get staff discussing their proposed policies (yawn…)... Similar Editorial : Caller Id Block by Robert. | Source : Structure In Writing
