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Authors; Kim Castle

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Kim A. Castle has worked at several top-advertising agencies in New York and Los Angeles; including Grey Advertising, DMB&B, DB Needham, Kovel Kresser & Partners and Omnicom’s Direct Partners. Wanting more creative hands-on with her clients, she started her own design firm Castle Graphics in 1991, which merged with Eagle Communications in 1999 to form the Los Angeles-based marketing and multimedia company Why Communications where she currently serves as Vice President and Creative Director. She has worked for such clients as; Digital Domain, DirecTV, IBM, M&M Mars, Gramercy Pictures, Kwontify Films, O’Hara Klein Productions, Entertainment Business Group, ,General Motors, Screen Actors Guild, Chase Manhattan Bank, Dominos Pizza, Pedigree/Sheba, Higher Octave Music, Disney Interactive, Baskin Robins and Blue Cross to name a few. She created the redesign and retail launch packaging of the million dollar-selling Hollywood Celebrity Diet, was the creative voice behind the award-winning website Concept:Cure for General Motors, created the marketing and packaging campaign for the Emmy winning short film The Question, Her exceptional feel for layout and concept, her outstanding ability to tell a story with words and visuals, and her innate ability to communicate the heart & soul of a project allows her to excel in brand identity, packaging, direct mail and marketing communications.Kim A. Castle, Co-founder BrandU™, Co-Author of Why Brand: Big Business Success No Matter Your Size, and BrandU™ Bible, the only step-by-step workbook for developing your business as a brand.
http://www.whybrandu.com© 2004 Castle Montone, Limited Reprinted with Permission. info@whybrandu.com
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Author Specialises in Articles on : Business and Finance
Online Guides by Kim Castle, Kim
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Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepre......
Similar Editorial : A Worthy Choice by Evander Klum. | Source : Small Business Advice

Top 10 Bankruptcies Of The 20th Century
Celebrity bankruptcy has become so common that many now hire financial advisors to keep an eye on their bank accounts and stop them from overindulging on wild extravagances and unworkable business ventures. Nobody, no matter how famous or rich, is immune to the perils of debt. In that way the celebs are just like the rest of us, but they're playing with much higher stakes.Donald Trump: billionaire......
Similar Editorial : Chapter 7 Bankruptcies by Mike Clover. | Source : Bankrupt Lawyer

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