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Do You Have A USP? What's that, you ask? Well, a USP is a Unique Selling Proposition. It's a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor's products. Sounds obvious, but think about it. Why should your customers buy from you a... Source : Selling Resources
Profit Pulling Unique Selling Proposition Here's a little exercise that will help you find your unique selling proposition.1. First, you need to size up your competition. Who are they? What are they selling?2. Now, let's move on to your business. What are the features and the benefits of your product or service?... Similar Editorial : Selling Bookmarks for Profit by Stephan Miller. | Source : Selling Resources
The Power Of The Reassurance Letter OK, if you don't already use something like this, you need what I call a reassurance letter. A what?A reassurance letter. Seriously. Hear me out.Let me ask you a question. When you buy something, have you ever experienced that nagging feeling or voice that questions whet... Similar Editorial : An Unexpected Letter by LeAnn R. Ralph. | Source : Selling Resources
Reasons Why You Should Niche Your Business Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily. I'm sure you realize it's impo... Similar Editorial : Finding Your Niche by Sue and Chuck DeFiore. | Source : Financial Management
Do You Have A Back-End Marketing Strategy In Place? To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It's called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them... Similar Editorial : Sit Back by News Canada. | Source : Web Marketing Strategy
Do You Really Know How To Treat Your Customers? I'm sure you've learned about taking away your customers risk by offering a money back guarantee. But, putting yourself on the line with a money back guarantee can be a little scary. I'm sure you're thinking that people might take advantage of you. They might use the product and then return i... Similar Editorial : Courting Customers by Bryan Brandenburg. | Source : Corporate Human Resources
Using Niche Concepts To Catapult Your Website At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving a spec... Similar Editorial : Website Design Basic Concepts by Kim Eyer. | Source : Maximize Website Traffic
How To Get On The Good Side Of Internet Surfers Most people surfing the internet are looking for information. They aren't necessarily out to buy anything. By giving them useful information, you not only entice the search engines to rank you higher due to your abundance of keywords, but other webmasters may find value in your site and they may ... Similar Editorial : Are You A Side by Charles French. | Source : Corporate Strategies
Taking Orders Online - Are You Portraying The Right Image? Be sure to make it easy to order. Make sure you SAY exactly how you want prospects to place their order. Don't just simply put an "Add to cart" button on your site. Spell it out. Say, click on "Add to cart" below to order or call our toll-free number anytime.If you want people t... Similar Editorial : Taking E by Marc Singer. | Source : Professional Web Design
How Will A Profit Pulling USP Help Your Small Business? A unique selling proposition (USP) is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product or service. Either way, it serves to differentiate you from your competition.... Similar Editorial : Pulling a Trailer 101 by jraynal. | Source : Business Tax
Why Should You Incorporate Your Business? If you do well with your business, you may want to incorporate it. There are many advantages gained by incorporating. For one, if (and this is a BIG if, but you never know), if you are ever sued, your personal assets will be considered separate from your business assets. On the off chance that an... Similar Editorial : How To Incorporate by bizavings. | Source : Business Tax
Increase Your Profits & Audio Tie Together Let's recap. In part 1 of this article, we touched on the three ways to increase your profits; through your marketing, your products and your back-end. We also explained how audio could be used effectively to increase all of them.So what's the bottom line here? Well, Jay Abraham teaches that if you can increase each of the three components we discussed by a small amount (even just 10%), you will...... Similar Editorial : Positioning for Profits by Kimberly Stevens. | Source : Advanced Urethane Technologies Inc
Increasing Your Profits Should I refresh your memory about what Jay Abraham teaches? One of the fundamental truths according to Mr. Abraham is that a business can only grow in three ways: 1. By increasing the number of customers (we'll refer to this as your marketing strategy). 2. By increasing the product's price (we'll refer to this as... well, your product). 3. By increasing the number of times a customer purchases...... Similar Editorial : Increasing Your Driving Safety by dmaillie. | Source : Advanced Urethane Technologies Inc
