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Do You Repel Women...With Your Copy? Hint: If you're writing to women the same way you write to men, the answer is YES!You see, there's a reason why books like "Men Are From Mars, Women Are From Venus," "He Said, She Said," and "Sperm Are from Men, Eggs Are from Women: The Real Reason Men And Women Are Different" hold such universal appeal across all age groups, cultures and genders.Why? Because they speak to the inherent biological,...... Similar Editorial : Women and Men by David Leonhardt. | Source : Advertising Design
