Idea Behind MLM The idea behind multi-level marketing (MLM) is simple. Imagine you have a product to sell. MLM schemes require that you recruit people not only to buy and sell your product, but who will also recruit people who will not only buy and sell your product but also recruit people....ad infinitum. This may seem unusual to traditional business people. Why, you might wonder would you recruit people to...... Similar Editorial : Another False Idea by Robert Serina And Jason Willkomm. | Source : What Is Multilevel Marketing