Anti Aging Products... Are All Marketers Really Liars? In the cosmetic industry, the term "clinically proven" is often more marketing hype than science. Typically, the phrase means that at least ONE component of the cosmetic product has been shown, in one study or another, to have had some biological action, such as helping wounds heal faster by stimu... Similar Editorial : Anti Aging Secrets by Janet Emerson. | Source : Natural Cosmetics