Email Etiquette 1 This Article is About: Business Change, New Business, Business Help I thought it might be worth visiting some email etiquette for all as the majority of the readers of this newsletter are now on email. It is important to consider that when emailing people you are o......
Why Public Relations Doesn't Just Happen This Article is About: Marketing Budget, Pr Campaign, Pr Agency Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can del......
Media Star Power Book Review This Article is About: Business Tips, Business Coach, New Business Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews Judy Jernudd MindShelf Publishing 270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999 June 2003, ISBN: 0-97223......
Do You Have A Press Package? This Article is About: Real Estate, How To Start Business, Start Business How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask y......
How Do I Define My Market? This Article is About: Real Estate, Direct Mail, Market Strategies Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of produ......
Rules of the Game This Article is About: Business And Money, Business Entrepreneurs, Business Mentor We're talkin' about the game of being an expert at what you do. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen—and you're n......
Adding Art to Business Spaces This Article is About: New Business, Business Owners, Business Help Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections ......
A Well-Oiled Strategy Machine This Article is About: Strategy Business, Business Change, Sales Strategy Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by r......
PR Failure Defined This Article is About: Define Public Relations, Strategy Business, Business Strategies Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 745 including g......
PR Is Just Smart Business This Article is About: How To Start Business, Strategy Business, Start Business Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 775 including g......
Trade Show Tactics Revealed This Article is About: Strategy Business, Company Strategy, Business Tips Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he w......
PR: How Sweet It Is! This Article is About: How To Start Business, Strategy Business, Start Business Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 800 includin......
So What's Wrong With Strategic? This Article is About: Strategy Business, Strategic Plan, Business Change Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 825 includin......
How To Find An Investment Advisor This Article is About: Health Care, Car Repair, Car Repairs Do you think you need an Investment Advisor? Hold on before you answer because this is sort of a trick question. Also, I am definitely biased because I am an Investment Advisor. Nonetheless, I think ......
Ignore PR at Your Peril! This Article is About: How To Start Business, Strategy Business, Start Business Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 770 including g......
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