Writing One or Two Line Ads
by Jane Fulton. Some of you have expressed, to me, that you are a little afraid of writing ads. In this article, we will talk about writing one or two line ads and why they are more effective. One of the first thi...
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Business Stationery, Part 2
by Jane Fulton. In the first lesson, we learned how to create a Letterhead. In this article, we will learn to create other stationery items using our template. Making Compliment Slips: In Microsoft Word, click o...
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Business Stationery, Part 1
by Jane Fulton. One of the greatest forms of advertising is to create stationery that advertises your business. Just think, you would be exposing the Post Office and others in between to your business! First let's...
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Ten Fatal Flaws Frequently Found from the Podium
by Sandra Schrift. 1. No clear purpose for the presentation. What is the point and focus of the speech? 2. Not starting and stopping on time. Be flexible and be able to cut the talk short if asked. Be in control. 3. ...
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The Ten Habits of Highly Effective Speakers
by Sandra Schrift. Successful speakers do not do all the right things all the time. They often take risks and risk bombing. But all top speakers take daily action, to move towards their goals with many adjustments. Her...
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Growing Your Meetings In CyberSpace
by Philippa Gamse. As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings. Here is my list of "The Seven Mos...
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Two Steps to Improving Your Marketing Success
by Joel Sussman. Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's n...
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Losing the Big-One: Salvaging Lost Accounts
by Garrison Wynn. After careful consideration, we have chosen our vendor, and it’s not you.” Hard words to hear. That big deal, the account you’ve been courting for months, has fallen to someone else. “We appreciate...
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Customer Service Is Dying- and Im Not Feeling So Good Myself
by Garrison Wynn. Have you ever called a company and been greeted with the phrase “Hold, please”? How do they know you can hold? They don’t even know who you are. Maybe you can’t hold; maybe you have 10 seconds of jui...
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How Homeowner Can Save Their Home From Foreclosure
by Bobby Johnson. Drive around and see how many signs you see that says House for Sale. How many lease purchases do you see? How many abandon houses are on your street? Our country is up against the wall with delinq...
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Network Marketing: How to Make it Work for You
by Tina Rideout. How or why some people excell at Network Marketing, while others struggle is not as complicated of a question as many would think. After researching the reasons why, I have came to the conclusion tha...
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Managers, Got a Grip on Your PR?
by Robert A. Kelly. What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do,...
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How You Can Avoid Becoming A Victim Of Identity Theft
by Alex Katz. To reduce or minimize the risk of becoming a victim of identity theft or fraud, there are some basic steps you can take. The most important one is to ask periodically for a copy of your credit repor...
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Credit Report And Correction Techniques
by Virginia Broobin. The three major credit bureaus, Experian, Equifax and Trans Union are similar and feature a "Credit Score", which is created from credit report data submitted to them about you. Their report includes...
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Searching for a Home Based Business
by Tina Rideout. "Work hard and you will reap great rewards and benefits" How many times have we heard those words? Although this is not a false statement. The definition of "work hard" varies from person to person. ...
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What Is A Mission Statement?
by Sue and Chuck DeFiore. In order to do your mission statement you need to be able to answer the following: Why should this business exist? Who will be its customers and how will it benefit them? Why will they be better o...
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Is Your Business Safe?
by Sue and Chuck DeFiore. Well, is it! Do you back up your files on a regular basis? Do you have a back up plan in place? What’s important to your business and what isn’t? What happens if you get hurt, who will run your busin...
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A Renewed View of the Modern Business Culture
by Stephen Ainsah-Mensah. Life can sometimes be unexciting if not refreshed by the will to create according to one's own conscience and freedom. Often, the power of passion fuses into unexciting or appealing activities. One s...
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A Managers PR Paradigm
by Robert A. Kelly. If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably should read this way: people act on their own perception of ...
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Lend A Hand
by Janice Byer, CCVA, MVA. Small business owners are inundated with things to do. From making sure their clients are happy to ensuring there is enough capital to sustain the business, there is always something on the go. Some ...
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Common Question: Is this business viable?
by Janice Byer, CCVA, MVA. Starting any small business is, for lack of a better term, a challenge. You can’t just jump into it without plenty of thought and research. Running your business is a never-ending roller coaster of g...
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Networking is Like Playing the Piano
by Janice Byer, CCVA, MVA. For anyone who has ever read articles I have written or asked me for helpful tips for getting their business up and going, you know that I truly believe that networking is one of the most important a...
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Before Getting A Franchise
by Colin Ong TS. Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with ...
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Know What Matters Most About PR?
by Robert A. Kelly. When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, d...
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What to look for in Presentation Folders
by Robb Auspitz. My husband Jerry is in love with these discount, custom printed, two pocket presentation folders that he sells at Folders Only. I’m jealous, I think he worries more about them than he does me. I c...
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