6385 7717
717 Trading (Hougang Mall) 717 Trading (Hougang Mall) 717 Trading (Hougang Mall) 717 Trading (Hougang Mall) 717 Trading (Hougang Mall)
About Us
717 Trading

717 Trading started out from a small stall in a market in Ponggol in 1973, selling only a few baskets of durians and some other fruits a day. The variety of fruits might be limited but in order to ensure the best quality, the founder, Mr.

Goh Kwee Leng self-picked all of them. This built the reputation of 717 Trading.

Since then, our company started to be involved with fruits trading. Our first fruit durian store was along Upper Serangoon Road. Mr.

Goh believed that, "Honesty is our main priority to customer. I would rather not sell the durians than to lose a customer’s trust". The company has lived on this motto till today.

717 Trading then started to diversify its focus into durian pastries specializations. From a small production area at Highland Centre, to a food factory at Kampong Ampat, the company had moved on to resettling our factories in Changi Prison.

With the new factory facilities, we ensure that the qualities of our products are not compromised and we constantly improve the way we work to serve our customers better each time.

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Unforgettable durian mooncake made by them. Taste nice and not very sweet, they consider as frontier in making durian mooncake. Recommend their mochi as well, nice tender and smell great. Price is reasonable and their service is good and fast. Do try them out, you won't regret.
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6 Nov 2014 22:13:08
Products & Services

Retail sale of durian and fruits

Specialize in catering for durians and fruits party-big or small scale

Wholesale of Pastries and Desserts

Customize Hampers

For Chinese New Year, provide a one stop shop for all customers’ convenience.
1.
Hougang Mall #B1-K10, 90 Hougang Avenue 10 538766
Tel 6385 7717
2.
Bugis Junction Tower #B1-K26, 230 Victoria Street 188024
Tel 6884 7177
3.
Jurong Point #02-k9 to #02-k10, 1 Jurong West Central 2 648886
Tel 6862 3717
4.
Bukit Panjang Plaza #01-17 , 1 Jelebu Road 677743
Tel 6760 7177
5.
Changi Airport Terminal 3 Departure Check-in Hall , 65 Airport Boulevard 819663
Tel (65) 6214 3877
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Unforgettable durian mooncake made by them. Taste nice and not very sweet, they consider as frontier in making durian mooncake. Recommend their mochi as well, nice tender and smell great. Price is reasonable and their service is good and fast. Do try them out, you won't regret.
This is a very good restaurant. convenient to MRT. very accessible. i really love the food that they serve over here. their service are also very awesome! Remember to make a reservation before heading down! Hougang Mall #B1-K10, 90 Hougang Avenue 10, (S)538766
Try 717 Trading Mao Shan Wang Durian Mooncake with collagen to indulge in your cravings for fresh durian mooncake. Every mouthful is filled with the goodness of Mao Shan Wang durians and you can't stop at one! Yummy!!!
Durian lovers will be impressed by the durian puffs here.Normally I will buy a few boxes which are in half dozen to share with my family.The puffs are really soft and fluffy in texture.The durian paste in it is definitely the main reason why they are so popular here.The durian used is abit of the bitter flavour but yet with slight sweetness in it too.It is thick and creamy and the is best to eat it when it is cold.Another good point about these durian puffs is that they are also not too sweet too.Spending: Approximately SGD 5.00(Lunch)
Love the creamy flesh. D24 actually has a pale yellow flesh and not bright yellow like some other types. It is still bitter sweet even though the flesh is slightly wet and moist and not dry like other varieties. This is one of the most popular variety and it is usually always available. Very expensive and sometimes there are worms in the durian! They will exchange for you if you find a worm. Love durians so can\'t help eating it all the time! The prices are not friendly here...
It was my first time buying these mochi from 717 Trading. These mochi may not look too appealing, but it certainly packs a punch. The mochi skin is very soft and chewy. As for the durian flesh within the mochi, you can still taste the pulp in it, and the durian is sweet with a slight bittness. It is really very good. For me, two is simply not enough!
With durians you either love them or hate them.For lovers of durian people seem to be drawn by the pungent alluring fragrance, and so our noses lead us to 717 Trading at Serangoon.The place is spartan; a few tables and chairs strewn out the front of the shop.You don\'t find plush seating or all those creature comforts you tend to expect at a restaurant; what you see is what you get.But don\'t be put off by all of this; you make the journey for what matters most; the durian and I tell you this now, these fellows know their stuff.We happened to eat the Mau Shan Wang durians and they were heavenly.Ordering a mix of bitter and bitter-sweet durians we ploughed through a total of 16kgs can you believe it.Each bite was savored with kiddish delight and we ate until we could eat no more!If you love your durians, this place is the place to go.Spending: Approximately SGD 26(Night Snack)
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