Yahoo was the original creator of using Pay for Performance or better known as P4P. Yahoo saw that the internet was going to become the fastest , easiest , and most convenient way for people to shop , and that advertising was going to hit an all time high as the result of so many businesses moving to the online arena.



To lure people to a site over other ones , it needs to be very noticeable. Providing ads that could guide consumers and clients to their site would permit them to have an boost in traffic as well as sales. Yahoo offers a service that will place a company`s particular ad into their sites that will be shown when certain keywords are entered.

Yahoo offers the possibility for any company to amplify their traffic by using their service. With more people being conscious of your site , there would be more traffic and guests to your site given the chance to look at your pages as well as your products. With even a small proportion of successful sales , with a lofty traffic volume, this could still be a significant figure for your company.

Receiving a consistent and sizeable flow of website visitors is every company`s objective. Many methods are formulated and utilized to assure that there would be more people to improve the sales and to be aware of the existence of such a product or service . Website visitors are potentially the livelihood of your internet based business.

Yahoo uses the same principle as Google`s Adwords. In fact , they are very comparable to each other that they use keyword and keyword phrase searches and to establish which ads to show per search. When a person types in a keyword or keyword phrase to search for anything , the search engines distributes the results in a page. Then at the right side of the page you will see chosen ads , that have paid for their ads to be viewed with certain keywords and keyword phrases searched .

For example ; Lets say you run a motorcycle parts retail/wholesale site. You choose keywords that can set off or initiate your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Goldwing , your ad may come up if you have selected that as one of your keywords. You don't need to completely optimize your site with Search Engine Optimization methods and techniques .

While some toil so hard to make their site one of the high ranking sites per keyword search , you get the chance to be on the top of the list or at least in the first page of a search result escalating your chance to be clicked on. With that , you compel traffic and website visitors to your site a lot quicker.

You will have to fork over some cash when using this service though. There are different ways that Yahoo might charge you. It may be in the amount of keyword phrases or keywords that your ad uses or just how many times that your particular ad is opened. Others offer many other services like having your ad to be noticed not only in the search engine pages but also with some third party sites.

Third party websites want ads that are the same or similar to the main theme or niche that they represent. The more places your ad is distributed, the chances of people knowing of your website or service is dramatically incresed. With more website visitors you increase the sales of your site which makes your investment with your ads a wise and intelligent one.

With so many contenders in the internet based businesses , it is essential to take a huge leap forward from the crowd by advertising. Yahoo will be a excellent place to start. Many have made use of their services and have acquired the rewards of this decision . It's a marketing strategy that will increase your website visitors as well as boost your sales resulting in profit.

It takes money to make money, while there are some techniques that are basically free or very low cost, when you use a marketing service such as Yahoo provides, it will give you the desired results you are looking for on a larger and faster scale. Many businesses have learned this the tough way , do not be regarded with them.