This article has been developed as an internet marketing how-to for entrepreneurs and small businesses who make up 95% of businesses, yet are currently underserved by the professional search-marketing industry, and are often poorly self-served due to lack of expertise and time.



It's important to find out which of your services people are looking for, and in what quantity they are searching for them. for more detail go to: www.the-forum-list.com.One of the most popular free tools to see how many searches per month there are for your keywords is Yahoo's Search History tool Remember that as Yahoo only holds about 25% of the market share for total searches (Google is about 55% and MSN is about 15%) so the actual number of searches for most terms is really about 4x the numbers you will see.

There are many search terms that you can show up for in search engines that are less competitive and costly than others (usually the less obvious terms that people haven't found), although they are just as likely to convert the searcher to a customer of yours. The more of these terms you can find for your keyword list, the better your whole search marketing campaign will be in cost and effectiveness.

While developing your list of terms and search volume, it is important to note that many search volume numbers given are "over the radar" the real quantity of searches is much less. It is important to have accurate numbers so you can proportionately distribute your efforts to showing up for search terms -- rather than spending hours trying to show up for a term that very few people are in reality actually looking for. To find more accurate data, you can either keep multiple months of data on hand or compare for discrepancies, or you can use MSN Ad Center's daily search volume tool to also see un-natural spikes in search volume.

Another technique for converting searchers are finding "indirect keywords?, for more detail go to: www.inside-the-minds-of-winner.com. where somebody who is searching for one thing, though not what you are offering as a product or service, would still be interested in your product for instance somebody is looking up how to fix a dent in their car themselves, and you can offer them professional dent removal services. One great use of this is running ads for the names of your competitors, and as people look up their services, they will then also be able to see your offerings

Next, convert your keyword list into an effective Pay-Per-Click campaign to drive targeted traffic to your website.

You should have a list of all of the cities you service, multiplied by the services you offer (i.e. Chicago accountant, Naperville Accountant, Elmhurst Accountant, etc.). This should be run as a national or global campaign, using the Ad to disambiguate the location of your offerings from other cities in the world with the same name.

You should have list of the names of all of your competitors. This can be run as a geo-targeted ad if you service only a particular area -- especially when you have national companies listed as your competitors.

These campaigns should be run in at least the major 3 search engines -- Google, Yahoo & MSN. An important point to make is that Yahoo and MSN usually have a better ROI because there are fewer people bidding against you on pay-per-click in these search engines, which thus reduces the cost-per-acquisition. The bottom line is that it is important to run ads in all three search engines.

To show up for the more competitive terms, due to the search engine algorithms, you are going to need links to your website. We have a pre-sorted list of directories you can submit your site to in order to build inbound links to your website ( be sure to list the Title as the keywords you want to show up for), and going through this list is usually enough to get on the first page for any major profession in most major metropolitan areas.

Well done -- you have now covered your keyword universe and beyond with an effective internet marketing campaign.