1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention to make them want to click.
2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.
3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas that you can.
4. Track the numbers for all your promotional efforts. Concentrate on the ads & promotions that work and drop the ones that don't work. Don't waste your valuable time and money!
5. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.
6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.
7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.
8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.
9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc
10 Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.
11. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point. You can also beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.
12. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
13. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
14. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.
15. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.
16. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc. If you advertise in newspapers, ALWAYS negotiate on price. When you pay for the following month, RENEGOTIATE again, and tell them that your ad didn't get nearly the traffic you were hoping for.
17. Get the most from each one of your visitors. Automatically subscribe your customers to your e-zine, & give them incentives to participate on your message board, bookmark & refer your site, etc.
17 Ways To Whack Your Boss
1. Add extra subjects to your web site. Most free ad sites only allow you to submit your web site to one category. This'll allow you to submit it to many.
2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.
3. Find out who your competition is. See what they do and then offer better products or service. It'll be the reason why people buy your products and not theirs.
4. Sell your products or services to a specific niche market. Find groups or clubs that can benefit from your products or service. Try Boy Scouts, youth groups, elderly etc.
5. Test your advertising and marketing. You'll save time, money and big headaches promoting the right offer to the right group of people.
6. Persuade visitors to buy your product by “becoming a fortune teller”. Tell them what'll happen with their life in the future if they buy or don't buy. This is a type of “reverse-testimonial” that works well.
7. Offer a free trial of your product for a set period of time. Don't charge or bill them until they decide to buy it. This'll take away any risks or questions that they may have.
8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites. Also, by having multiple website, your overall search ranking will improve.
9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing "e-mail announce lists" in any search engine.
10. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. Make changes to the colors, logos, fonts etc, and figure out what works best.
11. Make your web site load much faster by cutting down on the number banner ads and start using more buttons. Button ads are also smaller and take up less space.
12. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
13. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
14. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.
15. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.
16. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
17. Put a testimonial page on your website. People LOVE to see themselves in print. Encourage customers to leave testimonials about the products & reward them with e-coupons towards future purchases.