Conveying trust to shoppers is critical to any online business, but especially to small businesses that lack the recognizable names and familiar brands of large retail chains. Thirty-five percent of online shoppers say they’re less willing to purchase from small, unknown e-businesses for fear that their personal information will be misused. So if you own a small online store, you’re starting out at a disadvantage because customers are weary of buying from you to begin with.
A high percentage of Internet users admit that privacy concerns limit their online purchases. In other words, communicating safety to shoppers is critical to your bottom line. Surveys consistently show the top fears of online shoppers – credit card theft, identity theft, spyware, and spamming – all center around their information being stolen or exploited. According to Fran Maier, of http://TRUSTe.org, there are many ways you can reassure your customers that their privacy is your priority:
• Third party privacy seals, such as those TRUSTe provides, go a long way in persuading customers that you value their privacy and won’t share their details without their consent. Adds Maier, “It also lets them know you’re under contract to abide by a set of privacy practices, submit to ongoing monitoring, and work to address any issues that arise.”
• Privacy statements inform customers what data you’re collecting and exactly what you’re going to do with it.
• A security policy tells customers how you’re protecting their information.
• A dispute resolution or redress policy gives customers the confidence that, in the event of a problem, there’s a neutral third party who will help them resolve their complaint.
Go the Extra Mile
Too many E-Biz owners view security and privacy as a necessary hassle – like visiting the dentist. But consumers appreciate companies that value their privacy, and that appreciation translates into more addresses, more transactions, and more repeat customers. You can take additional measures to further safeguard your customers’ information:
• Research your vendors and partners, and make sure they’re reputable. Read their privacy policies, and ask them about their privacy practices until you’re satisfied. This not only conveys to them that your customers’ privacy is your priority, but that you expect it to be their priority as well.
• Watch out for companies that offer abnormally high commissions to advertise with you. Often, they’re less interested in the products they’re asking you to promote, and more interested in selling your buyers’ info to companies who’ll pay top dollar for lists of targeted leads. Your customers will end up getting spammed, and your reputation will suffer.
• Use a shredder for your business papers and be careful about where you put your trash. It sounds crazy, but it happens all the time – people steal critical information right out of the garbage can.
• Install good anti-spyware and anti-virus programs on your business computer to protect your buyers’ information – and your own – from key loggers and other aggressive applications.
When you carefully control your buyers’ information – and who has access to it – you contribute to building good customer relationships. Consumers want to know their details are secure, so online retailers who their privacy concerns seriously are going to have satisfied customers coming back again and again. Asserts Maier, “When shoppers feel like you’re protecting their interests, you’ll see a big difference in your bottom line.”
A Matter Of Trust Lyrics
We also suspected the roofs would be gone as well as the roof on the sheep building. The wife even wrote a letter but since there is no mail service, it was returned. We weren't overly concerned because we had left our Maya pal Poot in charge and Poot was a jungle man. If the roof was off, he could fix it. On the ranch we had plenty of wood and 'guano' or palm branches for the thatched roof.
Poot didn't know we were coming so there was no special preparation on his part. As we drove into our village and out to the house, we couldn't believe it. The roof on the back hut was gone but the roof on the large hut was fixed. Outside everything was clean and we could see that flowers had been planted and it looked very nice.
In the coming days it became clear that Poot had packed up all our things and stored them for the hurricane. Nothing was missing. Not a hat, spoon or pot. Even the used bars of soap and half filled bottles of shampoo were still there. No matter where I am I will use whatever soap and shampoo I find in the bathroom...so it was surprising he had not.
The Maya have a saying that little tests can be done to determine one's character. Poot had certainly passed his test. Later we found out that some of our not so honest neighbors had wanted to cut our wood and guano 'since the Gringo would not miss them.' Poot had refused. Not only was there enough material to fix our roofs but also enough to fix our fences and sheep corral.
When we finally got out to the ranch we saw how trees were blocking the road. No big deal since we had no animals and in fact the downed trees would prevent anyone from coming in and stealing our wood; our ranch having hundreds of high value hardwoods. We only lost three tin sections of roof that were fairly easy to fix at a minimal cost.
There was some fence damage but nothing Poot couldn't fix in a week or so. But that wasn't our only problem. The jungle is relentless and in the six months since he had cleaned around the well and corral it had grown at better than a foot a month. We needed a longer term solution. If we didn't do something long term, the jungle would take over like it always does.
In the ensuing conversations with Poot he told me he was tired of finding outside work and trying to squeak by growing tomatoes and chili peppers. He didn't want to work in Cancun or Playa del Carmen since he had to take care of his sister and elderly father. He wanted to start raising sheep on his piece of land but just didn't have the capital. Ah, a perfect match.
I know nothing of sheep other than that was what our ranch was built for. Poot suggested that we allow him to raise a few starter sheep on our lot in town and as the flock grew move them out to our ranch. Poot would move out to the ranch to live; being a jungle man, he has no fear of big snakes or our resident jaguar.
So there it was. Poot had passed the first tests of honesty and we were now getting ready to become business partners. So far, so good.
And some day I imagine we will have several hundred sheep and Poot will as well. He will live out on the ranch and run it and administer it. Together we both will prosper because of his honesty.
But even then I doubt he will use our soap or shampoo.
Both Chris Malta & Robin Cowie & Jack Deal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jack Deal has sinced written about articles on various topics from Computers and The Internet, Health and Web Development. Jack Deal is the owner of Jack D. Deal Business Consulting and a jungle ranch outside Felipe Carrillo Puerto, Mexico. Related articlesmay be found at. Jack Deal's top article generates over 2240000 views. Bookmark Jack Deal to your Favourites.
Books To Read For Teenagers These are just some of the more popular self improvement books you can check out whenever you want answers to questions you have been keeping inside for too long