Accounting practice sales are almost as common as real estate deals, but there are many more variables to consider. In the ideal solution, both the seller and buyer would come away with their desires met. In order to accomplish this, much negotiating and a large volume of information must be exchanged. The important conclusion is finding a win/win for both parties involved.
The buyer may have just received a license and looking to jump right in with their own practice. An accountant could be relocating and instead of adding another accounting service to the area, taking over an existing firm would work better. If the seller is moving, taking the practice with them may not be profitable or feasible. The seller may be looking to retire, or may be changing careers. The only depressing reason for an accounting practice being sold is because of a death.
There are multiple different types of practice sales. There are sales of Certified Public Accountant (CPA) firms, Certified General Accountant (CGA) firms, Executive Advisory (EA) firms, Chartered Accountant (CA) firms, tax and bookkeeping practices, etc. Virtually any type of practice you are looking for, it's out there for sale.
Accounting practice sales are very similar to real estate and sometimes include real estate sales in the transaction. Any firm of considerable size must operate in a corporate building, even if only employing a few staff members. If the building is owned by the seller, this location may be for sale along with the practice. Many times the space is rented so the buyer does not have an option to buy. This situation does give the option of continuing the lease agreement or packing up to a different building.
Much like a real estate agent, accounting practice sales brokers are paid by the seller to advertise and sell a firm to a prospect. These brokers generally work on commission and are able to fit the right seller with the right buyer. This professional has more of an opportunity to search what types of firms are for sale at the moment and find deals for buyers and find excited leads for sellers. As with everything else, if you feel qualified to evaluate potential and are willing to take the time and energy to find the best firm for your desires, go right ahead. Before taking the bull by the horns, consider some of the other factors going into purchasing a successful accounting practice.
Accounting practice sales have many more factors that play a role than in real estate. In accounting practice sales, the condition and momentum of the business plays the biggest role in attraction. Other major players are market conditions, the growth or dwindling of the surrounding community, and how strong or weak the economy is. The last reason is probably the smallest factor because there are two ways of looking at a recession. The first group of people tighten their belt and spend the least amount they can, even when it brings them profit in the long run. The other group will seek qualified financial guidance in the time of scarcity to make sure the right moves are being made. So whether the economy is receding or flourishing, there is always a need for accounting services.
Accounting Practice For Sale
One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field. When you position yourself as an expert, you have instantly differentiated yourself from your competitors. The best and most powerful way to become an expert is by authoring a special report.
I call it “education-based marketing.” You write a report that solves a problem that is being experienced by your prospects. When your prospects read your writing, you've educated them and they realize you are the expert. You have positioned yourself as the expert in your field.
In this article, I will share with you a simple formula I use to write special reports. Let's say your CPA firm provides accounting services to small business owners. Here's how you would approach this:
1) Identify 3 to 5 problems (a paragraph for each problem) your clients and prospects are facing.
Here are three that come to mind:
• Erratic cash flow
• Poor record keeping
• Pay high taxes
2) Write the solution (paragraph for each solution) to each of these problems.
These could be:
• Prepare a cash projection for the year or keep an eye on overheads with accurate financial reports
• Develop systems in your business or use an accounting software, etc.
• Proactive tax planning
3) Write a headline and a sub-headline for the report.
Here are several:
• 7 ways small businesses can save on their taxes
• The best legal structure for your small business to minimize taxes
• 5 ways to increase the cash flow in your small business
4) Send the “un-edited” report to an editor
An editor will help you embellish the special report. You will find dozens of editors who can help you with this task relatively inexpensively at www.Elance.com.
5) You are now an author. Authors are perceived as experts. You have differentiated yourself from your competitors.
Once you've got the report, you will be able to use this special report in multiple ways. You could send it to reporters in your local news market to get publicity; include a brief press release that highlights what's most newsworthy in your report and gives the reporter contact information so they can call you if they have any questions. This might result in a news story, but it might also result in the reporter calling you later when they're working on a story you might be able to comment on—more publicity.
You will also make use of the internet to leverage this report in several ways. You can use the report to generate new prospective clients by posting it on your website and giving it away in exchange for visitors' email information or contact information. You can also create multiple articles out of the material in the report and submit those articles to hundreds of search engine directories to improve the ranking of your website. Finally, the report can be used to create at least 10 to 20 emails for your weekly Ezine.
Go ahead, follow the simple formula I have shared in this article to write your special report to get “expert status” and achieve success in your CPA practice.
Both Joe Coffee & Salim Omar, Cpa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joe Coffee has sinced written about articles on various topics from Marketing, Small Business. Joe Coffee is a consultant for the online marketing firm, Web Shepherd. Visit http://www.AccountingAndYou.com for tips about leading methods of accounting and small. Joe Coffee's top article generates over 18100 views. Bookmark Joe Coffee to your Favourites.
Salim Omar, Cpa has sinced written about articles on various topics from Marketing, Finances and Business Plan. Salim Omar, The CPA Marketing Genius, is a practicing CPA and founder of the Genius Marketing System, the proven step-by-step system that shows you how to attract. Salim Omar, Cpa's top article generates over 49500 views. Bookmark Salim Omar, Cpa to your Favourites.
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