Although quality copywriting is essential to both press release and article marketing. Both should contain your keywords for Internet Marketing purposes, but the resemblance between article marketing and press release marketing ends there.



Article Distribution is the practice of adding quality articles to article directories with the goal of having those articles syndicated by or reprinted on other websites and blogs. As a result, article marketing can improve your link popularity. Article marketing can also assist with branding you as an expert in your field and can bring traffic to your website if readers find the article useful.

Press releases are written to announce something newsworthy. They are distributed to news websites, news agencies, newsletters, and blogs. Often times, releases are distributed directly to media professionals as a way to pitch a story. But they are not the same as an article.

These days, I often see news releases aren't newsworthy at all however. People are using press release distribution to send out articles. They have article marketing and press releases all mixed up.

I read news releases that sound like a sales pitch far too often. The news release is not a place for self-promotion. Believe me, news editors know the difference. Media outlets could be publishing, printing your news release to a wider audience. But if they don't find your story newsworthy or feel that you are attempting to sell something, she will just trash your release.

A true news release will read like something you would see in a newspaper. So it must tell a story. It could be about a merger, an acquisition, a partnership, or a new website launched. But don't forget that the main idea of a press release isn't to simply get people to republish the story, it's to get in the news. An effective news release will land you interviews.

You can summarize the difference between article marketing and news release marketing by the reasons you optimize them and the reason you send them. Press releases are distributed to bring publicity to your company and are optimized so that the release itself can be found, which can bring traffic to your site and build awareness. Articles, on the other hand, are distributed to establish the authority of your business and are optimized to help build link popularity so that your main website can be found.

Both should be important aspects of acompanies overall marketing strategy.