There are lots of photo opportunities, some of them don't work and even the opportunities that do work, will only work for some people.
Some people are happy taking wedding photos, or shooting sport. Others like to be out in the great outdoors capturing the magic light of dawn, or taking stock images for picture libraries. Some people are born to sell; others are terrified of trying to sell their work directly to say a gallery, or cold calling prospective clients. What's right for one person can be totally wrong for someone else.
Here are a few pointers that are worth bearing in mind:
1. Find something you're comfortable with and passionate about.
2. Match the business to your own strengths.
3. Look for multiple streams of income – have more than one source of income.
4. Carry on learning – the day you stop learning is the day you start to die. Take advice from successful people; you'll find most of them are happy to help.
One thing you must remember: it's not finding the best photo opportunity that's the really important thing; it's making it work. The successful business person is the one who makes a choice, sets some goals and then gets on with it; working at it until they are successful. You can do the same!
Some keys to making money are:
1. Give your business a professional image. Put yourself on a level footing with the big boys, even if you're only a one-person company.
2. Put the customer first. Take time and effort to look after your customers. You must be proud of your business and be happy to serve your clients.
3. Be market driven. Find out what the market wants.
4. Be ready for change and be prepared, for nothing is certain in business. Keep your eyes open and watch out for new trends and markets.
5. Learn not to waste money. Negotiate everything and run a tight ship, even when things are going well. At the same time realise that money invested wisely to improve the business, is money well spent.
6. Don't quit, believe in yourself and give everything your very best effort. Problems, new challenges, frustration, letdowns and mistakes are part of everyday business life. You must bounce back, learn from your mistakes and keep charging forward.
7. Realise that marketing is the key. Good marketing makes or breaks you.
Good luck with your photography business. Get out there … and just do it!
Best Franchise Business Opportunity
Before deciding on which franchise to buy it is important to evaluate your character. Do not use your own judgement but rather ask family and friends. Ask them to be absolutely brutal in describing your key personality traits. Get them to highlight both your strengths and weaknesses.
Based on the self assessment choose a franchise business that suits your character and abilities. You are unlikely to succeed in a fast food franchise if you like to get out and about and meet new people. On the other hand if you are an introvert you are less likely to succeed as a life coach!
Are you an early morning person or do you prefer working later on in the day? Choose the business that fits in with your lifestyle. Do not purchase a franchise business solely on how much it costs and the profit potential.
Are you good at managing people or do you prefer to work alone? Some franchise opportunities involve employing many staff whist others can be operated single handed. Again choose the business that is right for you.
If you end up buying a franchise that does not suit your temperament, lifestyle or character you are unlikely to work hard in the business for long term. This could lead to the business not performing as well as it should primarily because you made the wrong choice and not because of the franchise model.
Discuss the franchise business and the demands it will make to your lifestyle with family and friends. It is important that they are aware of what commitments you are about to make and how it will impact their lifestyles. If you have a regular golf game on Sunday and the business requires you to work on that day it is a good idea to see if they would be happy to reschedule for another day when you are likely to be free.
If you have children and are married debate openly the issues with them. You might not be able to pick up and drop of your children say to football like you used to do.
Getting your family and friends behind you and your new goals is essential for long term success. If they can work around your new commitments it is going to be far easier for you to be committed to your new business.
Finally before you buy into the business take the advice of your accountant and lawyer. They will research the franchise for you and look at the bread and butter issues like how is the market segment faring and how strong is the franchisor?
The franchise industry is booming as more and more people are thinking about running their own business. It is the safest way to get started in business for the first time if you choose a business that is right for you.
Both Mark Fenwick & Naz Daud are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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