By merging these two business models ITV Ventures emphasizes that it has removed the biggest obstacles to success for most Home Business Owners and in the process has created a unique home business opportunity.

The biggest obstacle facing most home business owners is the ongoing need for "sales leads" including people who are potential buyers of products as well as people to recruit into the business opportunity.

Because the ITV Ventures parent company ITV Direct is in the business of promoting its product sales through TV infomercial advertising, they are in the unique position of being able to create an unlimited amount of sales leads for the ITV Ventures home based network marketing agents, who they refer to as IBOs or Independent Business Owners.

The ITV Ventures Home Business Opportunity Show is generating incredible results. People from all over the United States are seeing these shows on their television and calling in to find out more about this Home Business.

Experienced business people and sales professionals are well aware that finding a niche for developing sales leads is a critical part of any business model.

ITV Ventures early recruiting success indicates that many entrepreneurs sense that the ITV Ventures marketing plan has created an unusual opportunity.

Over 20,000 IBO's have joined the organization as of June 1, 2008 and they predict that they will have over 300,000 IBO's by the end of 2010 due to the Great Success they are having airing their home business opportunity TV infomercial.

The ITV Ventures organization is quickly attracting people from diverse backgrounds that include many successful professionals from other network marketing companies, homemakers, financial planners, and even former LA Lakers basketball superstar A.C. Green.

Ted Makovsky is an IBO from Indiana and he said the thing that attracted him to ITV Ventures was the concept of a television lead program to build product sales and to build recruits for the home business aspect of the business. He is convinced that the business will explode in popularity with the TV infomercial Shows that are running for the home business opportunity.

According to Ted Makovsky "They have eliminated the toughest part of any business with their unique lead program. The ITV Ventures business model is a real opportunity with significant potential which any experienced business person should immediately recognize. The power of television is substantial and the idea that independent business owners can tap into that potential is a rare opportunity".

He adds, "This is for people who understand that to be really successful you need a advertising plan beyond talking to your friends, relatives and neighbors. Building success from your local sphere of influence may work for some people, but it will not work for most folks. The ITV Ventures concept is an achievable and professional plan for success."

The IBO adds that, "with the expanding demand for home businesses from so many professionals whose jobs are getting outsourced and with the necessity for additional income for so many families who are finding it harder and harder to make ends meet, the timing for the ITV home business opportunity seems perfect."

ITV Ventures currently markets over 30 products relating to health and nutrition, but expects to have over 100 products or more within the next 12 months.

For more information about the ITV Ventures Home Business Opportunity, just visit http://www.ideal-work-at-home-business.com