Building and managing an opt in list for a website provides the seller direct access huge number of potential customers. Opt-in lists make it possible for website visitors to simply fill out an online form and sign up for the latest products and services offered by that particular site. These lists also maximize a sites visibility to the world and is a proven marketing technique to keep customers coming back.



Not only e-store sites, but news, technology and various forms of information sites have benefited. Visitors that sign up receive the website's updates on products and services being offered and newsletter, brochures, etc.

Opt-in emails differ from spam in that they have received permission from the customer to send them any and all emails pertaining to their site.

There are a number of free listing services available on the Internet. These will gather opt-in email address, However, many of these free list services do not allow for personalization and the free service could shut down without prior notice.

The preferable method would be to build and manage your own list starting with a good script for form processing. The script should allow a subscriber to fill in the form and send it to a specific address. This information is then processed and added to a database file. The website will then send a personalized reply to the subscriber thanking them for their interest.

This online form could also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts that generally costs about $30.

Using a pop email account on the website's server will accommodate the influx of subscription requests. Email templates will also make things easier. These will include a template for subscription requests and unsubscribe requests. An unsubscribe feature is necessary to build the visitor's trust.

The database is essential in building and managing an opt in list for a website. If you do not have a database management system there are a number of programs available on the web that will handle subscription information. Once the database is set up, a mailing list can be generated. The database program will enable the website to work through all the details involved with the opt-in list and provide easy access to the subscriber's personal information so that personalized messages can be sent.

There are different methods that can be used to build and manage an opt-in list subscriber base. Create incentives, offering a free gift or service, sponsor a contest and provide prizes that are offered on the website.

Remember, building and managing an opt-in list is the ideal and easiest option to increase website traffic.

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Good Luck!

Jeff Spires