The typical business, whether online or offline tends to go through phases just like everthing else in life. Sometimes business is booming and sometimes its at a standstill. The slow times normally brings out the best creative ideas, or can be the deciding factor in whether or not the business survive or not. Learning how to monetize your business for long term profitability and security is crucial to it's success.



After starting a new business your number one goal should be to make that business a success no matter what; however, the pressures of life and the everyday operations of that business sometimes takes its toll and tend to overshadow the ultimate goal.

The key to longevity in growing and maintaining a vibrant business is to be in a creative mindset at all times. You should strive at all times to create a steady cash flow which will contribute to the long trem security of your business. It is imperative to come up with effective and result- oriented ideas on a daily basis. Without growth your business will get stagnated and will eventually die.

There are many ways of coming up with new ideas to monetize your particular business for profitability too numerous to list here; however, I'll just share a few that have worked for countless individuals over the years and continues to do so daily.

Introducing New Products Or Services

This is one of the most powerful business building strategy. After you've established your business and have built up a steady customer base, your goal is to maintain a healthy relationship with your present customers, while attracting new ones. Because we live in very competitive times this can prove to be a daunting task to accomplish. So how do we do this?

Developing a product/service or a side product/service to compliment your existing product or service can be a very effective method of increasing sales. One important point to bear in mind is to avoid allowing the first product or service to become absolete. Developing a side product or service to compliment an existing product or service not only creates an additional income stream, but can also project a sense of awareness to your customers'needs.

Offering Gifts And Discounts

People love to get gifts and other incentives. This is one of the most effective strategies that large businesses use to entice and lure new and existing customers to their doors. It works everytime. These do not have to be expensive. Some companies invest in complimentary items such as pens, cups, diaries, t-shirts, towels and so much more.

Discount coupons sent out to areas served by your business with your busines name and other relevant information attached, is also a very effective method of creating interest. Bargains are sometimes hard to come by and with a little ingenuity on your part people will become attracted to your offers.

Expansion Is Imperative

In starting a business most people start with the intention of growing that business into a major enterprise or corporation over time. For some, it happens fast while for others it takes a bit more time. One of the key factor in the growth of your business is the expansion plan that you have in place. Are you thinking of city wide, state wide, nation wide or global?

While there is a lot that can be done locally to expand your business, the internet has taken away all the limitations of your business expansion. You can now set up a website for your business and be offering your products and services globally within a short period of time. Never thought of that? Well think again!

Websites are being set up daily offering products and services, ranging from grandma's cookie secrets to billion dollar conglomerates and everthing in between. Every serious business owner should embrace this technology if you are seriously thinking about expansion.

Advertising: The Backbone Of A Successful Business

Well I'm sure you are aware that advertising is the backbone of your business. Whether it be word of mouth, flyers, postcards, mascot at your door, high tech website or whatever means you choose to advertise your business. Continuous tweaking and experimenting is very important to see what works.

This can range from changing the color scheme in your postcards or flyers, having a mom's day, dad's day or kid's day where you might offer special discounts or gifts to the selected individuals. Think of ways to arrange themes with children and animals, of course sex appeal always sells. It all depends on the type of business that you have and the image that you want to portray.

The bottom line here is that a business is whatever you want it to be. It can be an evolving, everexpanding source that keeps growing, or it can be like a stagnated swamp waiting to die.

Learning to monetize your business for long term security and profitability can be a lot of fun, if you will develop a sense of urgency and get into a creative mind-set.

You hold the power to your business survival in your hands. Take hold of your business, get creative and watch it breathe new life and much cash into your hands.