They say that -If you dont know where you are going, any road will do.- But if you dont know where you are going how do you know when you get there? Or if the road you are on is the right road or the scenic, roundabout route?
Planning is essential if you have somewhere to go. If you want to grow your business, if you want to have more free time, if you want to introduce a new product, if you want to enter a new market.
You dont need to plan if you have reached your destination, if your business is all you hoped it would be. BUT have you considered that the world is changing pretty rapidly these days. Even if you are happy with what you have, your environment is changing, which, if you like it or not, is going to change your business.
Therefore, we come back again to the need to plan.
What planning is NOT:
It is NOT that 120 page document you created when you tried to get funding to start your business. That document was essential to start your business and it might be useful every 5 or so years if you change your business focus but it does not work for an annual plan.
It is NOT a document that is placed on a bottom shelf and looked at once a quarter or once a year.
It is NOT a to do list
It is NOT a wish list
What is annual planning?
Annual planning is about creating a vision for the next 3-5 years and then formulating concrete plans to achieve that vision.
It is about deciding on a future and how you intend to obtain that future, one year at a time.
It is about creating measurable goals that can be tracked.
It is about tracking those goals on a weekly and monthly basis so that they are actually achieved at the end of the year. Goals can only be tracked if they are measurable.
Annual planning is about understanding what is working and not working and using that to set further action plans.
Annual planning should also be able to able to monitor the performance and effectiveness of your staff over the year.
A well structured plan will also have the ability to be used as an effective monthly reporting tool by managers. It becomes the common language.
Planning is not only for whole businesses but also for business teams, divisions, projects and even individuals.
Planning brings about focus and clarity of what is to be achieved. Equally when done effectively, planning brings about alignment between team members and people become accountable for completion of their goals.
Planning brings about business success and bottom line results.
Business Plan For Consultants
From small businesses to large corporations, when you render all the challenges and issues facing these economic engines from employees to growth and innovation, the inability to secure desired results or implementation always float to the top as the number one to number three obstacles that prevent business success. As a business owner or management executive, have you ever asked yourself one of these five questions:
1. How do I move from my vision to my desired results?
2. How do I get my employees to perform?
3. How do I recruit new employees with the skills that my company needs?
4. How do I attract new customers or clients?
5. Why can't I consistently achieve my desired results?
All of these questions when rendered down are about implementation. The failure to implement each corporate wide business goal consumes valuable resources specifically time, people and money. These resources may have been already allocated to other initiatives.
Effective implementation is what separates the successful companies from the not so successful ones. Many authors from Rick Page in “Hope is not a Strategy” to Jason Jennings and Laurence Haughton in “It's Not the Big that Eat the Small, It's the Fast that East the Slow” write about the affects of poor implementation.
Possibly why implementation continues to vex today's businesses is because executives search for an ineffective answer through a business plan instead of a strategic business plan. A recent search using Inventory Overture revealed that searches for business plan were over 200 times as many as for strategic business plan (148,650 vs. 614). From these searches, it suggests that business owners may be looking for the wrong answer.
Why choose a strategic business plan over a business plan? The answer is simple because a strategic business plan defines “Who Does What By When” through the critical success factors and supporting goals that are in alignment with the sales and marketing plans.
The structure of a strategic business plan is all about implementation. Using the ADDIE Plus methodology may help you in your efforts to create an effective strategic business plan.
Assess - The current market conditions, future market conditions and the organization need to be assessed. This evaluation should begin with an overall organizational assessment and may extend to internal and external customers.
Design – After the evaluation, a design is crafted. This design should include the vision, values and mission of the organization and is overall architecture for the plan. Simply, speaking this is the “Big Picture.”
Develop – The plan is developed according to the structure of the organization. Smaller plans or pictures such as marketing and sales fit within the overall plan.
Implement - Using specific goal setting and goal achievement, the strategic plan is implemented. At this juncture, who does what by when is identified.
Evaluate – Goal achievement is the mechanism to monitor and evaluate successful implementation.
Plus - Follow-up is the plus to ensure necessary course correction that may again require some new assessments along with design, development, implementation and evaluation.
Using the ADDIE+ methodology provides business owners a consistent vehicle from which to create, monitor, evaluate and follow-up on their strategic business plan.
If you truly want to reach that next level of success by bridging the implementation gaps, stop focusing on a business plan and take the time to create a strategic business plan that clearly defines who does what by when.
Both Graeme Nichol & Amandeep Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.