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Domain Name How To

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A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as ?type in traffic?. As an example, do you search for ?Amazon? when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.

Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. ?Halstatt's Rip'n Marketing Campaigns, Inc.? is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The ?s? at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

Finally, your domain name should end in ?.com? and I don't want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don't select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.

Domain Name How To

Domain name – this is a word that seems to affect large number of people around the world. A word that becomes a mainstream name for everybody and a word that leads to the establishment of so many businesses today. Well, these are just common descriptions for domain names, and many people often react this way when they hear this thing.

Today, numerous studies have been conducted to show the situation of the domain name industry. And recently, there came a report about the domain name sales and usage that shows the domain name continues to rise.

Speaking of this report about the domain name sales and usage, it has actually been reported by the Network World ISP News Report Newsletter coming from the VeriSign that the domain name sales and usage continues to rise nowadays. It is considered that as a signal of the recovery of the internet industry, both of the domain name sales and usage gave certain idea about the solid growth of the domain name sales and usage during the first quarter of the year 2004.

In relation to such recent report about the domain name sales and usage, there comes a truth as the VeriSign's Domain Name Industry Brief stated that the average number of domain name registrations reached an all time high of 64.5 million just during the second quarter of the year 2004. And according to numerous studies, such truth about the overall percentage domain name sales and usage is up to 2.4 percent over the first quarter of 2004 and is also up for 7 percent during the year-end for 2003.

Speaking of the domain name sales, there are still even more significant several statistics that shows how the domain name sales and usage soar. One of those statistics shows that the domain name sales and usage is much elevated today than it was at the zenith of the advent of the internet. In line with that, the report shows that on average, the VeriSign domain name company alone processes more than 14 billion for two top notch top level domain names, the .com and the .net queries each day. For these two top level domain names, the company processes for up to 8 billion last year and 2 billion in 2000.

Here came another support for that statistics which shows that 64 percent of all top level domain names such as .com and .net domain names are link to live web sites, which are up from 61 percent a year ago. Also considerable is the report showing the situation of the domain sales and usage which states that the percentage of parked web sites, which are said so because they are not actively being used but then are associated with a domain name, has in fact dwindled from 12 percent last year to 8 percent this year.

Finally, it is also explained in the report for the domain name sales and usage sake that the rates of renewal for top level domain names such as .com and .net have recoiled from a low of 45.7 percent in the first quarter of the year 2003 and then reach a new height of 72 percent in the second quarter of 2004.

From such reports alone, the domain name sales and usage really grow and will continue to grow for the next coming years.

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Domain Name How To, by Halstatt Pires

About Author

Both Halstatt Pires & Sam Weston are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Halstatt Pires has sinced written about articles on various topics from Realestate Marketing, History and Ezines And Newsletters. Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through. Halstatt Pires's top article generates over 368000 views. Bookmark Halstatt Pires to your Favourites.

Sam Weston has sinced written about articles on various topics from Pets, Multi Level Marketing and Writing. Discover What It Really Takes To Succeed And Profit From Your Online Business And Find Out The Little Discussed Facts That People Ignore - Or Choose To Ignore - That Makes You Either An. Sam Weston's top article generates over 60500 views. Bookmark Sam Weston to your Favourites.

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