The way that article marketing is done is actually relatively easy to understand but it can be difficult to master. It really all starts with the proper keyword research, something that many people have a difficult time doing. The fact of the matter is, keyword research is a relatively easy thing to do and there are plenty of free tools out there which will help you in your keyword research efforts. One of my personal favorites is the Google external keyword tool, something that will show you what people are searching for and how often they are searching for it. It is easy to find, simply search for it on Google and it will come up in the first result.
Don't try going after keywords that are only one or two words long. These typically have far too much competition for you to be able to rank well for them with a simple article marketing. What you need to do is to go after the long tail keyword phrase, a three or four word phrase (sometimes more) that is directly related to whatever you're offering and has relatively low competition on Google. These keyword phrases are like gold and you can spend a lot of time researching them and finding ones that will work well. Unless you go on to the next step, however, all that work will be for nothing.
Now that you have your list of long tail keyword phrases, you need to begin writing articles on those subjects. Some people like to include two or three of these phrases in each article but if you can write effectively, you should make each article surround one of the keyword phrases. Although it doesn't hurt to pepper a few other phrases into the article, don't let your focus get away from the main phrase. Post these articles to EzineArticles.com or another popular article directory and the article should work its way up through the search engine rankings in a couple of weeks. You can boost this process by building some incoming links to the article itself.
As long as you chose your keywords carefully and wrote an effective bio box, people will find the articles in the search engines, click over, read it and then follow through to your website. Try to write a few articles every day and you will be happy with how many people are visiting your website through your efforts
Fine Art And Photography
The tips, tricks and advice I am offering up have been gained from many expensive lessons learned about what to do, what to avoid and what not to do. Shipping costs and insurances are going up and up, so every little bit of advice helps. These suggestions are some easy but effective ways to avoid the pitfalls of what I like to call "Bad Shipping practices".
Packing paintings - If you plan to ship a painting with or without frame, I highly recommend paper wrapping the entire work. This serves two purposes. One is the obvious; it protects the surface of the painting. It also serves to show your buyer/client that you care about the piece and that it wasn't just another sale. Remember, "A happy client is a client for life".
The most cost effective way to ship a painting is with an Art Shipping Strongbox. You can purchase these boxes with or without an ABS Liner. For paintings of higher value I strongly recommend going with the Lined Box. These boxes come in several different sizes and are the easiest, quickest, safest and most affordable way to ship. I have used them personally for the past 6 years and have not had any problems since.
If you plan to bubble wrap your paintings, here is what I recommend. Take a piece of cardboard and cover the face of the painting and frame before bubble wrapping. You can tape this directly to the paper wrap. In order to insure a safe transit in a cardboard box, you need to give 3 - 4 inches of bubble thickness. Make sure the sides and corners of painting have extra padding as these are generally the problem areas in shipping. If you plan to build a crate, 2 - 3 inches of bubble wrap is sufficient.
Once you have wrapped the painting, make sure to line the inside of the cardboard box with extra sheets of cardboard and bubble wrap. This helps protect the wrapped piece from possible puncture or tears to the box. This extra step has saved me thousands of dollars alone.
One more thing, before sealing up the box, put a copy of the invoice inside the box. Many packages are getting damaged or lost these days, so the invoice helps prove the contents. Also, if the shipping label happens to fall off or gets removed accidentally (believe it, it happens!) the delivery person has a way to identify where it is going. "The only thing worse than a damaged piece of art is a LOST piece of art". Though it is not necessary, writing the delivery address and contact number on the box can prevent many headaches also.
If you plan to ship with a wooden crate, I recommend cutting two 1x2 inch wood boards the width of the inside of the crate. Press them down on the bubble wrap, not to hard, but just firm enough to hold the painting from moving around. You can secure the wood bars with screws on either end of the crate. You should also take a marker and circle the screw heads and make a note, "Please Remove". This helps the new owner know what to take apart and what not to. Finally, don't forget to write the delivery address on the crate so you know it makes it to its destination.
Because most shipping services now limit their liability to $500.00, I recommend carrying your own insurance. If you can't carry your own insurance, then another good option is Federal express standard next day delivery. The reason this is a safe bet is because Fed-Ex will leave next day shipments on the trucks instead of he warehouse, or they will hand carry them through the shipping process. Since most of the damage comes from aggressive handling, the less time your shipment spends in transit, the safer it is.
If you can ship with UPS, and you need to carry insurance on your shipment, then UPS is definitely the way to go. The safe bet is to insure the artwork, especially if the art is expensive or fragile. No need taking chances. Note: The most cost effective way to send a high-value piece of art is to use a Strongbox, insure the package for $3,500 or more and send it Standard overnight or 2-day. UPS hand carries all next day and 2 day packages with high values over $3,500. It's safe and cost friendly.
When it comes to shipping framed prints, the rules are the same with a few added precautions. Remember to place Glass Skin protective tape over the glass or Plexiglas on the artwork. Glass Skin protects the print from accidental breakage or shattering of the glass or Plexiglas. It is easy to apply and remove, and is a must when shipping print art under glass or Plexiglas.
Print Pads are the best method for shipping photographs, prints or any other flat media. These come in Lined and Unlined just like the Strongboxes. Each Print Pad can hold up to 8 individual prints. They are surely the fastest and safest way to ship flat art. Print pads come in various sizes, and best of all, they are reusable. Be sure to place a copy of the invoice in the box or in the packing slip pouch, and write the delivery address on the box as with the Strongbox.
If you choose to ship without a Print Pad then the next best way to pack the prints is to cut three pieces of cardboard approximately 4" larger on each side, than the print you intend to ship. Take one of the pieces of cardboard and cut out the center about 1/4 inch larger than the dimensions as the largest print. Make sure to wrap the prints individually with tissue or wax paper. Use removable blue tape to secure the paper wrapping. You don't want to use shipping tape or utility tape.
Place the cut out cardboard on top of one of the full sheets of cardboard. Next you place the prints in the center of the cutout, careful not to bend the edges. Finally you place the larger outer cardboard piece on top of the cut out with the prints, making a sandwich of the prints. Take some heavy duty shipping tape and go around the perimeter of the flat box to insure a tight seal. I suggest writing on the box "Caution when opening" Prints inside. You don't want the recipient to ruin the prints cutting open the box.
I hope these few pointers help you with your Fine Art shipping.
Both Simmi 1 & Joseph Manqueros are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Simmi 1 has sinced written about articles on various topics from Network Marketing, Internet Marketing and SEO Articles. For more useful tips & hints, please browse for more information at our website:-http://www.article-promotion-course.com">www.article-promotion-course.com. Simmi 1's top article generates over 5400 views. Bookmark Simmi 1 to your Favourites.
Joseph Manqueros has sinced written about articles on various topics from Marketing, SEO Articles and Painting. Joseph and Serina Manqueros are the proud owners of ElitePak- Art packing supplies in Laguna Beach, California. Joseph and Serina have a combined 40 years experience in the. Joseph Manqueros's top article generates over 5400 views. Bookmark Joseph Manqueros to your Favourites.
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