More and more often people talk about the Made in Italy crisis and of its capital importance for our country. Showing an opposite trend, food processing machines and equipments market sector has been becoming an example, a flagship both in technology sector, and in the high quality of end product, developed by these food manufactures and processing.

The importance to launch such an high quality product at very competitive sales prices has to be the main goal of Italian industrial enterprises, this in order to countervail the unrelenting advance of Asian markets, which are in a strong growth phase, especially China and India on the quantitative and economic side (the main developing countries).

It is just on this base that a lot of Italian entrepreneurs are moving in the mixer liquids sector, focusing on the production quality and taking care in all details of the corporate and product image. In fact, the only way to compete with the productivity and prices cut down to the bone of Asian countries, is focusing especially on production quality (both on the qualitative side of the end product, on the duration side and on the maintenance and after sales services of the plant).

To this aim, Genius Ltd, leader enterprise in the production of compacting presses, has done some huge investments both on the production level, on promotion and distribution of its own products. The product has been taken care of in all details, to guarantee the best reliability, a great productivity and a very good quality of the end product.

In addition, the Venetian firm has concentrated its resources, investing in the new economy, setting itself up to the always wider market sector, coming from internet based researches, with a new website. This new website is supported by a very good initial promoting investment on search engine optimization, able to generate high traffic addressed to a specific target group, especially on the web pages related to Genius product.

In particular, Genius wish to set itself up to its own customers, anticipating the researches, addressing itself to its own customers in a clear and direct way, with full details of its own production of technical products, oriented to the mass-production of liquid mixers and food dough machines.

Being able to illustrate, using practical examples, a direct comparison between the various products of made in Italy and those of Asian competitors, the customers will know all the details and they will be able to decide if they want to trust the dough machine production sector professional or just taking into consideration the initial cost proposed by the Asian, Indian and Chinese competitors. But he also has to consider that the initial cost will surely increase over time, keeping in mind the present communication, transport and assistance difficulties, all inevitable difficulties in an industrial collaboration with Asia countries.