With its malleability (plasticity) and ability to accept different colors, plastic is a material that can convert even day-to-day utility articles into decor items. And a plastics directory is your one-stop resource for all kinds of highly saleable products (or the technology and equipment needed to make them).

A quick look at some typical plastic products reveals the huge variety possible.

• The Compact Disc (CD) in your computer or video player



• The jerry can you use to store different kinds of liquids



• The kitchen balance you use to measure out cooking ingredients



• The plastic film that shows off your products as they are



• The intriguing and fascinating range of toys that your children, or you, play with



• The sturdy components made with engineering plastic



• Replicas that can reproduce an uncanny look of the originals, such as ivory carvings and silk clothing (rayon)

A good plastics directory is your source for products to sell (or use). Or if you prefer to produce the products, the plastics directory's sections on plastic machineries, equipment and materials could help you locate several suppliers of these, and get competitive bids.

Plastics Directory - A Niche Directory

The discussion in the previous section illustrates how niche directories are particularly valuable for a niche audience. Persons interested in plastics products would find a plastics directory the ideal resource to locate products, equipment and ever services (like consultancy services) they are looking for.

Very often, the directories accommodate only businesses located in specific countries. For example, a UK Plastics Directory might only list suppliers in the UK. This is a way to promote the businesses in one's own country. In fact, such niche directories are sometimes produced by regional development agencies seeking to promote the development of specific industries in their regions.

Another way such niche directories provide value to their users is through specialized categories. Whereas a general business directory might have a single category like plastics, or a few categories like plastic machinery, plastic products and plastic materials, a niche directory could have more elaborate categorization.

For example, here is one classification system adopted by a plastics directory:

• Plastic Films



• Plastic Flow Control Equipment



• Plastic Hardware



• Plastic Injections Molding Tooling & Services



• Plastic Materials



• Plastic Packaging Machines, Equipment & Supplies



• Plastic Products



• Plastic Raw Materials & Supplies



• Plastic Safety Equipment



• Plastic Sheeting


Resins

(Source: http://www.plastics-malaysian.com/ )

It would be evident that with the above kind of categorization, specific users could organize their searching much more purposefully.

One way for the niche directories to add even more value is through how-to articles, market news and other resources of business interest. Such a plastics directory could be a complete resource for those interested in plastics.

Conclusion

A plastics directory is a good example of a niche directory. Such niche directories could provide much greater value to a niche audience than a general business directory. For example, more specialized and elaborate classification, tailored to the particular industry, would help readers to quickly locate the precise products or services they want. Supplemented with how-to articles, market development news, and such resources, these niche directories could add even more value.