Starting a business can be very expensive, with the cost of inventory, office supplies and advertising. Many people pay a lot of money to build a website for their company with the hopes of attracting the millions of Internet users to increase their sales. The biggest problem with this method is that the competition on the World Wide Web is fierce and it's hard to make your website stand out from the rest. It's also difficult get a premium spot in the search engines that will allow your site to come up at the top of the results list when people are searching for your product type. There are companies that offer ways to increase your visibility on the Internet but they can be very costly and many business owners do not have the excess revenues needed to employ their services. There are ways to drive traffic to your website without any cost at all and increase your chances of successfully building up a clientele. One way to accomplish this is by using the endless amount of forums that the Internet offers. These are places that are designed around a specific interest and people gather there to discuss them. It is extremely likely that there is a forum that has your type of product as a theme. For example, if you are selling auto parts, then you can access a forum that caters to car restoration enthusiasts. You can join several of these forums and start making contact with the members by making posts and starting conversations. Once you become more familiar to that community, you can talk about your business and supply a link to your website. Another way to capitalize on forums and online communities is by creating a newsletter. The newsletter should contain informative articles about the type of product that you are selling. These articles should portray you as an expert in your field, so make sure that they contain lots of information that the people who read them can use. It can also contain coupons or special offers and should always include a link to your website. Try to get people in the forums to subscribe to your newsletter by supplying their email address. Now you have a growing list of potential customers that you can target on a weekly or monthly basis. Eventually, some of them will visit your website and hopefully make a purchase. You can also try a marketing strategy that entails link exchanges, to get more traffic. This works by exchanging a link with another company that shares your field and you can locate companies willing to do this by searching under, "link exchange programs" on the Internet. Find one that has a product in the same field as yours, and exchange links with them. If you sell exercise equipment then look for a company that sells diet plans. By exchanging links, you will both be able to gain customers that you may not have been able to otherwise.